Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

The predictive power of big data analytics (part 1)

You may value big data for its ability to help you see the big picture up to the present moment. Indeed, this is an important and powerful aspect of big data analytics. For example, Jumpshot uses big data from clickstream activity going all the way back to the beginning of 2014 to illuminate domain-specific activity…

By Noa Shavit · September 26, 2016 Read More

The predictive power of big data analytics (part 1)

You may value big data for its ability to help you see the big picture up to the present moment. Indeed, this is an important and powerful aspect of big data analytics. For example, Jumpshot uses big data from clickstream activity going all the way back to the beginning of 2014 to illuminate domain-specific activity…

By Noa Shavit · September 26, 2016 Read More

Jumpshot is the leading marketing analytics company on Forbes

It’s an extremely exciting time here at Jumpshot. Our marketing analytics platform and unique clickstream data have been gaining traction, attention, and press coverage. We are thrilled to be the leading marketing analytics company that is revolutionizing the analytics industry on Forbes! In an industry-level overview of the marketing analytics landscape, Forbes highlighted Jumpshot’s unparalleled…

By Noa Shavit · September 23, 2016 Read More

Meet us at SMX East and Shop.org 2016!

We’re excited to attend upcoming industry events to showcase our robust clickstream data and unique capabilities, which include: Marketplace Report: Detect brand market share and consumer shopping trends on online marketplaces. Site Analysis:  Analyze any website’s path-to-purchase, shopping carts, customer engagement, and site search. Keyword Conversions: Tie paid and organic keywords to conversions on any…

By Noa Shavit · September 20, 2016 Read More

Summer doldrums hit Netflix Originals, sitcoms remain on top: America’s streaming analyzed

August was not kind to Netflix Originals, ending four months of growth in the number of individuals who binge-watched the streaming platform’s original content. Since our last installment, Netflix Originals’ casual viewer base decreased by nearly one quarter, and the binge-watching audience was cut by more than one fifth, while the overall Netflix streaming activity…

By Noa Shavit · September 19, 2016 Read More

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports…

By Noa Shavit · September 15, 2016 Read More

Progressive dominates the American auto insurance market

With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. We found that Progressive dominates the market for both…

By Noa Shavit · September 13, 2016 Read More

US and UK online shopping trends: Amazon purchases analyzed

We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. To celebrate a year’s worth of data, we’re launching a monthly series to identify shopping trends and MoM changes in Amazon purchases. To kick off the series, we analyzed the online purchases of US and UK…

By Noa Shavit · September 9, 2016 Read More

15 things clickstream data reveals about your customers and prospects: Analytics industry (part 3)

In our previous installment, we explored the advantages of using big data analytics to guide business decisions and identify opportunities to beat the competition. Now, we are going one step further and explore one valuable form of big data: Clickstream data. Analyzing clickstream data can tell you a lot about your customers and prospects and help…

By Noa Shavit · September 6, 2016 Read More

Sitcoms and cartoons dominate Netflix: America’s streaming preferences analyzed

In this installment of Jumpshot’s Netflix streaming analysis, it became clear that Netflix’s original series are rising in popularity. In July alone, the amount of individuals who binge-watched original content grew by 36 percent month-over-month, while the overall audience remained the same. As for the other shows, all of the top ten shows binge-watched in…

By Noa Shavit · August 31, 2016 Read More

Popular Posts

The predictive power of big data analytics (part 1)

You may value big data for its ability to help you see the big picture up to the present moment. Indeed, this is an important and powerful aspect of big data analytics. For example, Jumpshot uses big data from clickstream activity going all the way back to the beginning of 2014 to illuminate domain-specific activity…

‘Suicide Squad’ leads summer blockbusters on YouTube: Movie trailer streaming analysis

The 2016 summer movie scene was packed with nearly two dozen reboots, comic book adaptations and video-game inspired films. So we analyzed the top movie trailers on YouTube to find this year’s blockbuster, and take a closer look at YouTube’s streaming trends. Unsurprisingly, we found movie trailer views peaked in the first 30 days they…

Summer doldrums hit Netflix Originals, sitcoms remain on top: America’s streaming analyzed

August was not kind to Netflix Originals, ending four months of growth in the number of individuals who binge-watched the streaming platform’s original content. Since our last installment, Netflix Originals’ casual viewer base decreased by nearly one quarter, and the binge-watching audience was cut by more than one fifth, while the overall Netflix streaming activity…

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports…

Progressive dominates the American auto insurance market

With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. We found that Progressive dominates the market for both…

US and UK online shopping trends: Amazon purchases analyzed

We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. To celebrate a year’s worth of data, we’re launching a monthly series to identify shopping trends and MoM changes in Amazon purchases. To kick off the series, we analyzed the online purchases of US and UK…

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