Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Panasonic and Sennheiser dominate headphone purchases on Amazon

Music unites us all, regardless of our backgrounds, interests, education, nationality, or personality traits. We wanted to see what music brings us together on the leading music streaming platforms, if exclusive album releases impact customer loyalty, and what devices Americans use to listen to their favorite music. We looked into the leading headphone brands and…

By Noa Shavit · July 22, 2016 Read More

Panasonic and Sennheiser dominate headphone purchases on Amazon

Music unites us all, regardless of our backgrounds, interests, education, nationality, or personality traits. We wanted to see what music brings us together on the leading music streaming platforms, if exclusive album releases impact customer loyalty, and what devices Americans use to listen to their favorite music. We looked into the leading headphone brands and…

By Noa Shavit · July 22, 2016 Read More

Cartoons and nostalgia takeover Netflix: America’s streaming analyzed

Every month, Netflix shares new content with its audience in an attempt to glue viewers to their screens. One thing the streaming behemoth doesn’t share though, is information about its audience. That’s where we come in with our monthly analysis of what is being watched on Netflix, when, and for how long. This month, we…

By Noa Shavit · July 20, 2016 Read More

How to analyze and activate big data: Big data analytics (part 2)

In the previous installment, readers learned how to prepare to use big data analytics by deciding what to collect, how to collect it, how to partner for it, and how to consolidate it. In this installment, you’ll learn how to analyze and activate big data. Using big data Once you have big data collected and…

By Noa Shavit · July 18, 2016 Read More

Was Amazon’s latest Prime Day a real success or just a way to clear inventory?

Amazon Prime Day has come and gone again. And as the dust settles from the furious clicking, #PrimeDayFail rants, legions of happy crock-pot purchasers, and even Amazon’s report on the day’s success, we looked at the subscriptions and purchases data of our customer panel. We noticed something….interesting. While the total purchases and purchased products showed…

By Noa Shavit · July 14, 2016 Read More

Brexit by the numbers: The top ten stocks in the U.S. (part 4)

Since the beginning of 2016, we’ve been analyzing American stock searches on Yahoo Finance. While casual searches can indicate general trends in public interest, in-depth stock research activity is more interesting as it looks at the behavior of investment savvy individuals. As the two types of searches are indicative of two unique behavioral cohorts, which…

By Noa Shavit · July 12, 2016 Read More

Showrooming becomes fully digital: KitchenAid marketplace analysis

‘Showrooming’ is when a consumer goes to a brick-and-mortar store to test a product, and then buys it online for a lower price. More accurately, they probably buy it on Amazon as the retail behemoth accounts for nearly one third of America’s online transactions. The online retailer took the concept of showrooming a step further…

By Noa Shavit · July 8, 2016 Read More

Introduction to big data analytics for business leaders (part 1)

Big data analytics can improve your business decisions and enhance the touchpoints that your brand has with customers. This introduction to big data analytics will help you understand what big data is all about, so that you can apply it to further your business. Already, there are plenty of examples where big data is leading…

By Noa Shavit · June 30, 2016 Read More

The leading stocks in the U.S.: Top ten stocks searched (part 3)

Many factors influence interest in a company’s stock. Some of these factors are under the company’s control, such as actual earnings and growth, while others are not, like rumors, predicted performance, and corporate mishaps. Our last analysis of the American investment market focused on the drastic impact quarterly earnings reports have on stock searches (and…

By Noa Shavit · June 22, 2016 Read More

Popular Posts

Panasonic and Sennheiser dominate headphone purchases on Amazon

Music unites us all, regardless of our backgrounds, interests, education, nationality, or personality traits. We wanted to see what music brings us together on the leading music streaming platforms, if exclusive album releases impact customer loyalty, and what devices Americans use to listen to their favorite music. We looked into the leading headphone brands and…

Cartoons and nostalgia takeover Netflix: America’s streaming analyzed

Every month, Netflix shares new content with its audience in an attempt to glue viewers to their screens. One thing the streaming behemoth doesn’t share though, is information about its audience. That’s where we come in with our monthly analysis of what is being watched on Netflix, when, and for how long. This month, we…

How to analyze and activate big data: Big data analytics (part 2)

In the previous installment, readers learned how to prepare to use big data analytics by deciding what to collect, how to collect it, how to partner for it, and how to consolidate it. In this installment, you’ll learn how to analyze and activate big data. Using big data Once you have big data collected and…

Was Amazon’s latest Prime Day a real success or just a way to clear inventory?

Amazon Prime Day has come and gone again. And as the dust settles from the furious clicking, #PrimeDayFail rants, legions of happy crock-pot purchasers, and even Amazon’s report on the day’s success, we looked at the subscriptions and purchases data of our customer panel. We noticed something….interesting. While the total purchases and purchased products showed…

Brexit by the numbers: The top ten stocks in the U.S. (part 4)

Since the beginning of 2016, we’ve been analyzing American stock searches on Yahoo Finance. While casual searches can indicate general trends in public interest, in-depth stock research activity is more interesting as it looks at the behavior of investment savvy individuals. As the two types of searches are indicative of two unique behavioral cohorts, which…

Showrooming becomes fully digital: KitchenAid marketplace analysis

‘Showrooming’ is when a consumer goes to a brick-and-mortar store to test a product, and then buys it online for a lower price. More accurately, they probably buy it on Amazon as the retail behemoth accounts for nearly one third of America’s online transactions. The online retailer took the concept of showrooming a step further…

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