Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike

Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space. The recent announcement of a limited partnership between Nike and Amazon confirms our suspicion—there’s a ton of sales upside for Nike. Recent Jumpshot data reveals that’s holding true. During…

By Steve Levay · August 8, 2017 Read More

Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer behavior data. That’s a relief for marketers who are exhausted by hit-or-miss efforts that produce minimal sales but lack the customization necessary to drive big gains backed by genuine loyalty. A 2016 Direct Marketing Association and Winterberry…

By Deren Baker · August 4, 2017 Read More

A Primer on “Alternative Data” and Why It Matters

Over the last ten years, the rise of the big data movement has put a spotlight on the competitive advantage that data can provide to businesses. As a result, every company is in some way a data company. If you need proof of that fact, just look at the recent headlines about Roomba. Smart companies…

By Steve Levay · August 1, 2017 Read More

Did Discovery Convert Its Shark Week Hype Online?

The draw of Discovery’s Shark Week promo stunt this year, which pitted Olympian Michael Phelps against a great white shark, was big. David Zaslav, president and CEO of Discovery Communications, wanted this year’s Shark Week to be “our best ever.” And it might have been; viewers watched in record numbers. The surge from excitement around the…

By Steve Levay · July 31, 2017 Read More

Jumpshot In Prague: Introducing Václav Vávra

This post is the second in a series in which we highlight our office in Prague and the excellent people who work there. Enjoy!   Václav Vávra Václav Vávra is a senior software developer originally from Prague. He attended the Faculty of Nuclear Sciences and Physical Engineering and received a master’s degree in Computer Science….

By Andrew Redoble · July 28, 2017 Read More

Beat the Marketing Competition with Data Analysis

Entrepreneurs mistakenly think, “The more data, the more insight.” But diving into a sea of unexamined data can actually harm n organization more than it helps. Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously…

By Deren Baker · July 19, 2017 Read More

Bad Month for America’s Top Domains, Walmart the Only Top 10 Winner: Here’s What Domains US Residents Visited in June

If you were away from the Internet for much of June, you were part of a big crowd. Of America’s 200 top domains, only 13 gained audience between May and June. Those lucky sites tended toward travel and gaming, as befits the summer vacation season. Meanwhile, the month’s biggest month-over-month (MoM) losers included a website…

By Steve Levay · July 17, 2017 Read More

LinkedIn vs. Indeed and Craigslist: Are They Competitors After All?

The job market these days seems more competitive than ever, thanks in large part to the numerous online platforms that allow job seekers to research and apply for jobs with just a few clicks. The ease with which people can seek out employment has completely revolutionized the recruitment industry and has left employers with far…

By Andrew Redoble · July 12, 2017 Read More

Popular Posts

The Secret to SNL’s Season 42 Success? Timing.

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of the cultural conversation once again. According to data…

A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

Data-driven dating: How to be the Million Dollar Marketing Matchmaker

As we approach the end of April, we embark on wedding season. With so many options to try out online dating, singles looking to find a match are looking at an entirely different landscape compared to five years ago. There’s quite a bit of user behavior in the dating world that marketers want to know:…

Phone Home: The Most Popular US Cell Phones of 2016

Last year was a busy one for the smartphone industry, from the exploding Samsung Galaxy Note 7, to the new iPhone headphone jack controversy, to Google’s first play in the space. With new players joining existing pioneers in the smartphone industry, gaining market share is crucial to building a brand and product that stays popular…

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