Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In fact, Americans’ preference for Amazon-brand products reached record highs, accounting for 81 percent of the purchases in December. Meanwhile in the UK, purchase volumes remained stable, but…

By Noa Shavit · January 20, 2017 Read More

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In fact, Americans’ preference for Amazon-brand products reached record highs, accounting for 81 percent of the purchases in December. Meanwhile in the UK, purchase volumes remained stable, but…

By Noa Shavit · January 20, 2017 Read More

Which athletic brand is gaining market share? Year-over-year online purchase analysis

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and…

By Noa Shavit · January 17, 2017 Read More

How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

By Noa Shavit · January 11, 2017 Read More

Fidelity, Schwab or E-Trade? Path-to-Trade analysis

From banking to trading, the world of personal finance is as varied as the customers who use these services. We have been analyzing the U.S. investment market for nearly a year by looking into the stocks consumers show interest in. Today, we have taken our analysis one step further, focusing on consumers’ Path-to-Trade activity on…

By Noa Shavit · January 9, 2017 Read More

How Google Search Changed in 2016

Each time Google modifies its algorithm or the layout of its search results page, marketers must reevaluate their strategy for organic and paid search because what worked in the past may not continue to work. 2016 brought a number of changes to Google’s search results that were big enough for marketers to take note of….

By Noa Shavit · January 5, 2017 Read More

Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to shed light on multiple aspects of their online lives, including online shopping activity, streaming behavior, travel bookings and stock searches. Here is what we…

By Noa Shavit · January 3, 2017 Read More

Connect the dots from customers’ online to offline behavior

Clickstream analysis can shed light on the entire online journey of your customer base or internally-defined customer segments. We’ve recently explored the unique insights that it can reveal about your customers and prospects. And, we’ve shown you how to use clickstream analysis to attribute off-site sales to marketing campaigns. Now, you’ll see how clickstream analysis,…

By Noa Shavit · December 27, 2016 Read More

Popular Posts

Gift cards big for Christmas: Top 10 products sold on Amazon in December

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In fact, Americans’ preference for Amazon-brand products reached record highs, accounting for 81 percent of the purchases in December. Meanwhile in the UK, purchase volumes remained stable, but…

Which athletic brand is gaining market share? Year-over-year online purchase analysis

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and…

Stock index searches fall hard post-election: Top 10 stocks searched in December (part 10)

With the election over, public interest in the three major stock indexes declined substantially. In December, searches for Dow Jones Industrial Average, NASDAQ Composite and S&P500 fell by a third compared to a month earlier when they were up 105 percent following Trump’s win. The volume of Americans searching for individual stocks also fell in…

How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

Fidelity, Schwab or E-Trade? Path-to-Trade analysis

From banking to trading, the world of personal finance is as varied as the customers who use these services. We have been analyzing the U.S. investment market for nearly a year by looking into the stocks consumers show interest in. Today, we have taken our analysis one step further, focusing on consumers’ Path-to-Trade activity on…

How Google Search Changed in 2016

Each time Google modifies its algorithm or the layout of its search results page, marketers must reevaluate their strategy for organic and paid search because what worked in the past may not continue to work. 2016 brought a number of changes to Google’s search results that were big enough for marketers to take note of….

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