Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

By Noa Shavit · March 24, 2017 Read More

Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

By Noa Shavit · March 24, 2017 Read More

Quarterly earnings of Tesla and Nvidia drive stock searches in February: Top 10 stocks (part 12)

With the quarterly earnings season extending to February, the impact of earnings reports on public interest in company stocks was evident in consumers’ stock searches. All of the companies that reported on their quarterly performance during February saw increased search activity over January, regardless if the company beat expectations or underperformed, driving search volumes for the top…

By Noa Shavit · March 20, 2017 Read More

Buy audiences based on clickstream data, not cookie data

58 percent of marketers in North America use data about their customers to find look-alike audiences, according to Econsultancy. The one thing these marketers need to know is that clickstream data works better for look-alike targeting than cookie data. Here’s why. Cookie data is unreliable Cookie data can be lost due to deletion, expiration, and…

By Noa Shavit · March 16, 2017 Read More

Facebook updates Trending Topics feature: How are fake news sites faring?

Facebook has received a lot criticism for its role in helping spread half-truths and falsehoods during the 2016 US presidential election. Back in November, we looked into Facebook’s connection to fake and hyperpartisan news by analyzing referral rates from the social network to 20 known fake and hyperpartisan news sites, and three reputable sites, including…

By Noa Shavit · March 14, 2017 Read More

Ad Tech: Before and after clickstream data

Ad tech has given rise to the data-driven marketer. This type of marketer not only knows all the marketing tactics aimed at converting consumers into buyers, but also knows how to use data to understand the customer as well as the competitive landscape, model target audiences, and optimize digital campaigns. Clickstream data is a game…

By Noa Shavit · March 7, 2017 Read More

Chase, Citibank or Wells Fargo? US credit card market analyzed

On average, Americans carry more than two bank-issued credit cards in their wallets. This number is growing as well, so we were interested to see which bank consumers’ choose, and which bank performs best in driving consumers down the credit card path-to-purchase. We found that while Chase wins for share of credit card applications, Citibank…

By Noa Shavit · March 3, 2017 Read More

Americans return to the air: Top 10 domestic and international travel destinations in January

After a slow holiday season, Americans got back into the air during January, with domestic bookings up 68 percent and flight purchases to international destinations up 70 percent over December. January’s booking volumes for the leading ten destinations were also at least 26 percent higher than the monthly average flight purchases to those destinations since…

By Noa Shavit · February 24, 2017 Read More

Popular Posts

Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

The volume of Americans that purchased one or more of the top ten products on Amazon in February fell by nearly a quarter since January, when purchase volumes were cut by half from December. However, February’s top ten product sales were still 7 percent higher than the same month a year earlier. In contrast, UK residents’…

Quarterly earnings of Tesla and Nvidia drive stock searches in February: Top 10 stocks (part 12)

With the quarterly earnings season extending to February, the impact of earnings reports on public interest in company stocks was evident in consumers’ stock searches. All of the companies that reported on their quarterly performance during February saw increased search activity over January, regardless if the company beat expectations or underperformed, driving search volumes for the top…

Buy audiences based on clickstream data, not cookie data

58 percent of marketers in North America use data about their customers to find look-alike audiences, according to Econsultancy. The one thing these marketers need to know is that clickstream data works better for look-alike targeting than cookie data. Here’s why. Cookie data is unreliable Cookie data can be lost due to deletion, expiration, and…

Facebook updates Trending Topics feature: How are fake news sites faring?

Facebook has received a lot criticism for its role in helping spread half-truths and falsehoods during the 2016 US presidential election. Back in November, we looked into Facebook’s connection to fake and hyperpartisan news by analyzing referral rates from the social network to 20 known fake and hyperpartisan news sites, and three reputable sites, including…

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