Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

How to credit online marketing to off-site sales

We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution, which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture When it comes…

By Noa Shavit · December 6, 2016 Read More

Join us at INKredible to find ‘Every Advertiser’s Sweet Spot’

Publishers and advertisers alike struggle to find the perfect match between their audiences and ads. So how do you capture the right audience? Join Jumpshot CEO, Deren Baker, for his keynote presentation, “Audience Analytics: Every Advertiser’s Sweet Spot” at INKredible 2016.  Deren will explore the missing element in direct media buys — intent-based information —…

By Noa Shavit · November 30, 2016 Read More

Data on Facebook’s fake news problem

“Only Facebook has the data that can exactly reveal how fake news, hoaxes and misinformation spread, how much there is of it, who creates and who reads it, and how much influence it may have,” wrote Zeynep Tufekci at The New York Times earlier this month after Mark Zuckerberg said that less than 1 percent…

By Noa Shavit · November 29, 2016 Read More

Weather key to destination choices: Top 10 emerging travel hotspots (part 4)

Following significant end-of-summer seasonal decreases in travel in September, flight bookings in October remained relatively stable. Both domestic and international travel destinations that saw the most bookings in October were comparable to those in September, with warmer climate destinations continuing to see an uptick in flight bookings. In this fourth installment of our analysis of emerging travel…

By Noa Shavit · November 23, 2016 Read More

A look into the shopping carts of US and UK residents: Top 10 products sold on Amazon in October

This month, our analysis of US and UK residents’ Amazon purchases reinforced the behavioral differences in online shopping preferences we discovered in September. Americans still display a clear preference for Amazon-branded products, while UK residents increased video game purchases by 27 percent month-over-month. While this might not be interesting on its own, the fact that 29 percent more Americans purchased…

By Noa Shavit · November 21, 2016 Read More

Netflix Originals come roaring back: Top 10 shows on Netflix during October

Netflix Originals caught fire in October, following two months of declines in both casual and binge-watching audiences. While overall Netflix streaming during October increased over September, Netflix Originals’ audience grew at a rate that was 4x the overall rate. There was one thing that carried over from last month, sitcoms and cartoons continue to dominate…

By Noa Shavit · November 18, 2016 Read More

Practical, actionable insights with clickstream attribution

Attribution is supposed to help marketers determine the influence that marketing activities have on KPIs, such as conversions and sales, based on the touchpoints a customer goes through as part of the conversion funnel. All too often though, the data and models that inform attribution provide a limited or distorted picture of what’s going on….

By Noa Shavit · November 16, 2016 Read More

How much of an impact do economic crises have on the travel industry?

2016 has been a year of turmoil with the migrant crisis, political instability and economic downturn affecting regions spanning from Europe, to the Middle East, to South America. One (usual) saving grace of regional and economic instability is tourism, but what happens when global travelers stop coming? We analyzed consumer flight searches on Orbitz, Expedia…

By Noa Shavit · November 14, 2016 Read More

Popular Posts

The more you look the more likely you are to buy: Cross-brand apparel sales analysis

A lot has been said about managing multiple brands, with pros and cons for both connecting them under a brand umbrella, as well as crafting unique brand identities. Connect them and you improve your SEO, but risk cannibalization of brand sales. Keep them separate and unique, but risk losing customers to the competition. We decided…

How to credit online marketing to off-site sales

We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution, which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture When it comes…

Data on Facebook’s fake news problem

“Only Facebook has the data that can exactly reveal how fake news, hoaxes and misinformation spread, how much there is of it, who creates and who reads it, and how much influence it may have,” wrote Zeynep Tufekci at The New York Times earlier this month after Mark Zuckerberg said that less than 1 percent…

Weather key to destination choices: Top 10 emerging travel hotspots (part 4)

Following significant end-of-summer seasonal decreases in travel in September, flight bookings in October remained relatively stable. Both domestic and international travel destinations that saw the most bookings in October were comparable to those in September, with warmer climate destinations continuing to see an uptick in flight bookings. In this fourth installment of our analysis of emerging travel…

A look into the shopping carts of US and UK residents: Top 10 products sold on Amazon in October

This month, our analysis of US and UK residents’ Amazon purchases reinforced the behavioral differences in online shopping preferences we discovered in September. Americans still display a clear preference for Amazon-branded products, while UK residents increased video game purchases by 27 percent month-over-month. While this might not be interesting on its own, the fact that 29 percent more Americans purchased…

Netflix Originals come roaring back: Top 10 shows on Netflix during October

Netflix Originals caught fire in October, following two months of declines in both casual and binge-watching audiences. While overall Netflix streaming during October increased over September, Netflix Originals’ audience grew at a rate that was 4x the overall rate. There was one thing that carried over from last month, sitcoms and cartoons continue to dominate…

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