Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Marketers Speak: What Does It Mean to Be Data-Driven?

By one 2016 count, 90 percent of the world’s data had been created in the previous two years alone. This data hoard is only poised to grow in the years to come as more aspects of life move online and onto devices. Marketers have been able to capitalize on this surge almost from the start. With…

By Deren Baker · September 26, 2017 Read More

Marketers Speak: What Does It Mean to Be Data-Driven?

By one 2016 count, 90 percent of the world’s data had been created in the previous two years alone. This data hoard is only poised to grow in the years to come as more aspects of life move online and onto devices. Marketers have been able to capitalize on this surge almost from the start. With…

By Deren Baker · September 26, 2017 Read More

Can Quora’s New Advertising Platform Deliver Value?

The question-and-answer site Quora is making moves to position itself as a premium publisher. In April, the crowd-sourced question-and-answer site announced it had 190 million monthly unique visitors—double the user base it reported a year earlier. A quick scan through of the results from a Google news search for “Quora” shows content generated from Quora…

By Steve Levay · September 20, 2017 Read More

Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

By Steve Levay · September 14, 2017 Read More

How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

By Steve Levay · September 5, 2017 Read More

5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree thanks to data-driven marketing. Yet more than 50 percent of those surveyed said they…

By Deren Baker · September 1, 2017 Read More

Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

By Steve Levay · August 28, 2017 Read More

Popular Posts

Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

The Secret to SNL’s Season 42 Success? Timing.

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of the cultural conversation once again. According to data…

A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

Get Connected

demo icon

Need More Information?

We’re here to help