Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Consumer Search Behavior Revealed: 7 Ways to Act on it Today

Did you know that clickstream data can unlock a trove of consumer search insights? To prove it, we teamed with Rand Fishkin and Russ Jones at Moz to share 22 actionable facts about consumer search behavior, all based on Jumpshot’s clickstream-based search data from the U.S. The data allowed us to shine a light on…

By Andrew Redoble · April 25, 2017 Read More

22 Actionable Facts About Consumer Search Behavior

The best way to get actionable facts about consumer search behavior is to share comprehensive search data with SEO gurus Rand Fishkin and Russ Jones and see where the collaboration leads. Fishkin and Jones are uniquely qualified to shed light on clickstream-based search data from Jumpshot’s multi-million user panel. Fishkin has been in the search…

By Andrew Redoble · April 18, 2017 Read More

Extra, extra: A look at news readers’ top online purchases

It’s official: print is old news. As news readers continue to rely on the web and their mobile phones for the world’s latest updates, news publishers are eager to keep tabs on their digital audiences. Publishers’ best products for advertisers are their audiences, and publishers can effectively convey their audiences’ appeal to advertisers by understanding…

By Andrew Redoble · April 17, 2017 Read More

Phone Home: The Most Popular US Cell Phones of 2016

Last year was a busy one for the smartphone industry, from the exploding Samsung Galaxy Note 7, to the new iPhone headphone jack controversy, to Google’s first play in the space. With new players joining existing pioneers in the smartphone industry, gaining market share is crucial to building a brand and product that stays popular…

By Andrew Redoble · April 13, 2017 Read More

Get better Google Search data from Jumpshot’s Search Feeds

As a rough estimate, people click through a Google Search result 36,000 times per second or more. This estimate is based on two things. First, new research from Jumpshot featured on Moz found that approximately 60 percent of search queries on Google Search lead to one or more clicks. Second, Search Engine Land reported that…

By Andrew Redoble · April 4, 2017 Read More

Popular Posts

Data-driven dating: How to be the Million Dollar Marketing Matchmaker

As we approach the end of April, we embark on wedding season. With so many options to try out online dating, singles looking to find a match are looking at an entirely different landscape compared to five years ago. There’s quite a bit of user behavior in the dating world that marketers want to know:…

Phone Home: The Most Popular US Cell Phones of 2016

Last year was a busy one for the smartphone industry, from the exploding Samsung Galaxy Note 7, to the new iPhone headphone jack controversy, to Google’s first play in the space. With new players joining existing pioneers in the smartphone industry, gaining market share is crucial to building a brand and product that stays popular…

Netflix streaming down in February but up over 2016: Americans’ streaming behavior analyzed

In February, viewership of the leading ten shows on Netflix fell by 13 percent and viewership of the top ten Netflix Originals was down 9 percent. However, February’s streaming volumes for the leading shows were still 18 percent higher than last February’s volumes with viewership of Netflix Originals up 56 percent year-over-year. Viewership levels weren’t…

5 industries that need better audience targeting

Clickstream data holds the key to better audience targeting because it’s a remarkable improvement versus cookie data and is capable of targeting customers in every stage of the path-to-purchase. In a nutshell, it allows advertisers to buy audiences based on consumer online behavior, including search, browsing and shopping behavior, over time. To fully understand the…

Bright spots in down markets: Top 10 domestic and international travel destinations in February

Following the usual post-holiday travel surge, February saw Americans decrease domestic and international flight purchases by double-digits. Bookings to destinations within the US were down 14 percent from January and international flight purchases were down 13 percent month-over-month. However, while both domestic and international travel saw MoM decreases in flight bookings, all of the top…

Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

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