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Fidget toys, last month’s chart-toppers on both sides of the Atlantic, were nowhere to be found in our June survey of Amazon’s top sellers. Also gone? Books, entertainment, and games. Their [...]

Amazon Prime Day, the one-day global shopping event exclusively for Prime members, tends to garner a lot of attention from shoppers looking for a great mid-summer deal on everything from [...]

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. [...]

From Deren Baker, CEO Jumpshot Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing [...]

In the notoriously competitive tech industry, it sometimes feels like your idea is dead before it makes it off the cocktail napkin. No matter the product, someone else always seems to get there [...]

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and [...]

The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that the McKinsey Global Institute recently [...]

An aerospace defense company, traded in London, joins our top 10 this month, along with two semiconductor companies whose share prices went in opposite directions during May. QinetiQ is the [...]

Do you know what your viewers like and how they consume content online? If not, you can find out using clickstream data. Jumpshot’s CEO, Deren Baker, recently showcased some of the detailed [...]

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify [...]