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Archives

Monthly Archive for: "June, 2017"
Home » Archives for June 2017
 Fidget Toys Go Away, Amazon Brand Dominates US Top 10 Sales in June
By Andrew Redoble
In Featured, Marketplace Report, Top 10, Trends
Posted June 30, 2017

Fidget Toys Go Away, Amazon Brand Dominates US Top 10 Sales in June

Fidget toys, last month’s chart-toppers on both sides of the Atlantic, were nowhere to be found in our June survey of Amazon’s top sellers. Also gone? Books, entertainment, and games. Their [...]

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 Amazon Prime Day – By The Numbers
By Deren Baker
In Competitive Analysis, conversion trends, Featured, Marketplace Report, Top 10
Posted June 29, 2017

Amazon Prime Day – By The Numbers

Amazon Prime Day, the one-day global shopping event exclusively for Prime members, tends to garner a lot of attention from shoppers looking for a great mid-summer deal on everything from [...]

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 Analytics, the Backbone of Modern Marketing
By Deren Baker
In Big Data 101, Featured, Growth
Posted June 28, 2017

Analytics, the Backbone of Modern Marketing

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. [...]

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 The Future of Marketing Analytics in 2017
By Andrew Redoble
In Analytics Landscape, Big Data 101, Consumer Behavior, Featured, Trends
Posted June 26, 2017

The Future of Marketing Analytics in 2017

From Deren Baker, CEO Jumpshot Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing [...]

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 How to Know Who Your Competitors Really Are
By Andrew Redoble
In Analytics Landscape, Competitive Analysis, Featured
Posted June 22, 2017

How to Know Who Your Competitors Really Are

In the notoriously competitive tech industry, it sometimes feels like your idea is dead before it makes it off the cocktail napkin. No matter the product, someone else always seems to get there [...]

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 The Secret to SNL’s Season 42 Success? Timing.
By Steve Levay
In 2016 Presidential Elections, Featured, Popular, Streaming
Posted June 21, 2017

The Secret to SNL’s Season 42 Success? Timing.

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and [...]

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 Why Data Scientists are Vital for Increasing Customer Loyalty
By Andrew Redoble
In Analytics Landscape, Behavioral Analysis, Consumer Behavior, Featured, Travel Trends
Posted June 20, 2017

Why Data Scientists are Vital for Increasing Customer Loyalty

The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that the McKinsey Global Institute recently [...]

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 Apple back on Top, with a Surprise #2: May’s Top 10 Stocks (Part 15)
By Andrew Redoble
In Featured, Finance Trends, Market Trends
Posted June 18, 2017

Apple back on Top, with a Surprise #2: May’s Top 10 Stocks (Part 15)

An aerospace defense company, traded in London, joins our top 10 this month, along with two semiconductor companies whose share prices went in opposite directions during May. QinetiQ is the [...]

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 Streaming Video Research: 7 Things You Can Learn About Your Viewers
By Andrew Redoble
In Consumer Behavior, Featured, Jumpshot News, Upstream Analytics
Posted June 15, 2017

Streaming Video Research: 7 Things You Can Learn About Your Viewers

Do you know what your viewers like and how they consume content online? If not, you can find out using clickstream data. Jumpshot’s CEO, Deren Baker, recently showcased some of the detailed [...]

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 Aggregate Data to Grasp the Whole Customer Journey
By Andrew Redoble
In Behavioral Analysis, Big Data 101, Featured
Posted June 12, 2017

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify [...]

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