At Jumpshot we are constantly looking for unique insights within our data. We utilized our 107 million consumer panel to discover trends in the Apple Watch purchase pattern during the first 3 weeks it was available.
We analyzed the shopping carts of global consumers in order to chart customer behavior and their journeys through the Apple Watch purchase process, between April 10th and May 3rd, 2015.
We found that 40% of consumers purchased more than one Apple Watch and that one customer from Hong Kong bought 229 Apple Watches!
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