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Author Archive for: "derenbaker"
Home » Archives for Deren Baker
 Marketers Speak: What Does It Mean to Be Data-Driven?
By Deren Baker
In Analytics Landscape, Big Data 101, Marketing Strategy
Posted September 26, 2017

Marketers Speak: What Does It Mean to Be Data-Driven?

By one 2016 count, 90 percent of the world’s data had been created in the previous two years alone. This data hoard is only poised to grow in the years to come as more aspects of life move online [...]

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 5 Golden Rules of Good Data-Driven Marketing
By Deren Baker
In Analytics Landscape, Big Data 101, Site Analysis
Posted September 1, 2017

5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association [...]

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 Predicting the Future Is the Key to Increased Customer Loyalty
By Deren Baker
In Analytics Landscape, Behavioral Analysis, Consumer Behavior, Data Sources, Market Trends, Online Advertising
Posted August 4, 2017

Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer behavior data. That’s a relief for marketers who are exhausted by hit-or-miss efforts that [...]

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 A Primer on “Alternative Data” and Why It Matters
By Deren Baker
In Analytics Landscape, Consumer Behavior, Data Sources, Site Analysis
Posted August 1, 2017

A Primer on “Alternative Data” and Why It Matters

Over the last ten years, the rise of the big data movement has put a spotlight on the competitive advantage that data can provide to businesses. As a result, every company is in some way a data [...]

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 Beat the Marketing Competition with Data Analysis
By Deren Baker
In Analytics Landscape, Behavioral Analysis, Consumer Behavior, Predictive Analytics, Search Marketing, Social Marketing, Traffic Sources
Posted July 19, 2017

Beat the Marketing Competition with Data Analysis

Entrepreneurs mistakenly think, “The more data, the more insight.” But diving into a sea of unexamined data can actually harm n organization more than it helps. Many experts think [...]

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 Amazon Prime Day – By The Numbers
By Deren Baker
In Competitive Analysis, conversion trends, Featured, Marketplace Report, Top 10
Posted June 29, 2017

Amazon Prime Day – By The Numbers

Amazon Prime Day, the one-day global shopping event exclusively for Prime members, tends to garner a lot of attention from shoppers looking for a great mid-summer deal on everything from [...]

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 Analytics, the Backbone of Modern Marketing
By Deren Baker
In Big Data 101, Featured, Growth
Posted June 28, 2017

Analytics, the Backbone of Modern Marketing

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. [...]

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