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By one 2016 count, 90 percent of the world’s data had been created in the previous two years alone. This data hoard is only poised to grow in the years to come as more aspects of life move online [...]

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association [...]

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer behavior data. That’s a relief for marketers who are exhausted by hit-or-miss efforts that [...]

Over the last ten years, the rise of the big data movement has put a spotlight on the competitive advantage that data can provide to businesses. As a result, every company is in some way a data [...]

Entrepreneurs mistakenly think, “The more data, the more insight.” But diving into a sea of unexamined data can actually harm n organization more than it helps. Many experts think [...]

Amazon Prime Day, the one-day global shopping event exclusively for Prime members, tends to garner a lot of attention from shoppers looking for a great mid-summer deal on everything from [...]

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. [...]