Netflix streaming down in February but up over 2016: Americans’ streaming behavior analyzed

In February, viewership of the leading ten shows on Netflix fell by 13 percent and viewership of the top ten Netflix Originals was down 9 percent. However, February’s streaming volumes for the leading shows were still 18 percent higher than last February’s volumes with viewership of Netflix Originals up 56 percent year-over-year. Viewership levels weren’t…

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5 industries that need better audience targeting

Online behavioral data holds the key to better audience targeting because it’s a remarkable improvement versus cookie data and is capable of targeting customers in every stage of the path-to-purchase. In a nutshell, it allows advertisers to buy audiences based on consumer online behavior, including search, browsing and shopping behavior, over time. To fully understand the…

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Bright spots in down markets: Top 10 domestic and international travel destinations in February

Following the usual post-holiday travel surge, February saw Americans decrease domestic and international flight purchases by double-digits. Bookings to destinations within the US were down 14 percent from January and international flight purchases were down 13 percent month-over-month. However, while both domestic and international travel saw MoM decreases in flight bookings, all of the top…

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Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

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A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

The volume of Americans that purchased one or more of the top ten products on Amazon in February fell by nearly a quarter since January, when purchase volumes were cut by half from December. However, February’s top ten product sales were still 7 percent higher than the same month a year earlier. In contrast, UK residents’…

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Quarterly earnings of Tesla and Nvidia drive stock searches in February: Top 10 stocks (part 12)

With the quarterly earnings season extending to February, the impact of earnings reports on public interest in company stocks was evident in consumers’ stock searches. All of the companies that reported on their quarterly performance during February saw increased search activity over January, regardless if the company beat expectations or underperformed, driving search volumes for the top…

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