Battling for the US 140 characters at a time: Clinton and Trump’s top 10 tweets analyzed

 In 2016 Presidential Elections, Competitive Analysis, Consumer Behavior, Popular, Site Analysis, Social Marketing, Top 10, Trends

The 2016 election will go down in history as one of the most volatile, categorized by its larger than life candidates, polarized constituents, and the prolific sparring between candidates Hillary Clinton and Donald Trump on Twitter. Each candidate’s leading tweets have been retweeted and liked hundreds of thousands of times, so we wanted to get down to the real facts and see which tweets were the most popular by unique pageviews.

We found that Clinton’s infamous “Delete your account.” was the resounding winner accounting for 63 percent of the activity, while Trump’s top tweet was a denial of climate change from 2012. Read on for our full data-driven findings.

“Delete your account.” Hillary Clinton by the numbers:

We analyzed the popularity of tweets from each candidate by the amount of visitors that clicked through to view the full discussion for the three months leading up to the first presidential debate. What we found what was equally amusing and dumbfounding, so we worked it all out, 140 characters at a time.

The importance of social media in this election cycle can’t be overlooked, which is evident in Clinton’s increased engagement on Twitter. Based on our data all of Clinton’s top ten tweets were from the 2016 election cycle, and 3 out of 10 of them were in direct response to Trump, including the cynical “Do you want to build a strawman?” and the short but sweet “Hi” in response to Trump’s “You tell me: who is better for the gay community and who is better for women than Donald Trump.”

Her most popular tweet “Delete your account” was in response to Trump’s, “Obama just endorsed Crooked Hillary. He wants four more years of Obama – but nobody else does!”

Here are Clinton’s top ten tweets:

# Tweet
1 Delete your account. 63%
2 There’s a reason the most hateful fringe of the right wing is supporting Donald Trump. 11%
3 Do you want to build a strawman? 5%
4 The most important quality in a president and Commander-in-Chief is steadiness—an absolute, rock solid steadiness. 4%
5 We’re flattered, @AP, but we’ve got primaries to win. CA, MT, NM, ND, NJ, SD, vote tomorrow! 3%
6 What Trump just did is a disgrace. 3%
7 Hi. 3%
8 Donald Trump called her “Miss Piggy” and “Miss Housekeeping.” Her name is Alicia Machado. #DebateNight 2%
9 White Americans need to do a better job of listening when African Americans talk about the seen and unseen barriers you face every day. 2%
10 Join us in wishing Hillary a happy birthday. Sign her card today! 2%

Notice that one tweet from the first presidential debate made the list. Things move fast on Twitter, but that doesn’t necessarily mean that the community doesn’t remember the past. One look at Trump’s top ten list proves that indeed they do.

The political tweet master: Trump’s top ten tweets

Donald Trump has done an exemplary job of drumming up support, disdain and attention using his Twitter account. No matter your political feelings on the candidate, there is no denying that he has mastered the art of publicity, and is using one of – if not the most – public forums to do so.

All of Trump’s top ten tweets received a consistent amount of attention, with his most popular tweet taking 26 percent of the share of views, and his second most popular taking 17 percent. This is in contrast to Clinton’s first and second most popular tweets, which had a 52 point differential in share of popularity.

Another contrast between the two candidates’ Twitter presence is that while Clinton’s top tweets have all taken place during the election, many of Trumps have occurred in the past four years with 4 out of 10 of his most popular tweets centralized around global warming tweeted between 2012 and 2014. Perhaps people are using Twitter to fact check the Republican nominee, perhaps they are exposed to these tweets elsewhere, regardless this is a great reminder that what happens online remains online.

Here are Trump’s top ten tweets:

# Tweet
1 The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive. 26%
2 Obama just endorsed Crooked Hillary. He wants four more years of Obama—but nobody else does! 17%
3 Bernie Sanders totally sold out to Crooked Hillary Clinton. All of that work, energy and money, and nothing to show for it! Waste of time. 12%
4 This very expensive GLOBAL WARMING bullshit has got to stop. Our planet is freezing, record low temps,and our GW scientists are stuck in ice 11%
5 Healthy young child goes to doctor, gets pumped with massive shot of many vaccines, doesn’t feel good and changes – AUTISM. Many such cases! 8%
6 Just arrived in Scotland. Place is going wild over the vote. They took their country back, just like we will take America back. No games! 7%
7 Obama’s speech on climate change was scary. It will lower our standard of living and raise costs of fuel & food for everyone. 6%
8 “@codyave: @drudgereport @BreitbartNews @Writeintrump “You Can’t Stump the Trump” 5%
9 They changed the name from “global warming” to “climate change” after the term global warming just wasn’t working (it was too cold)! 4%
10 If Russia or any other country or person has Hillary Clinton’s 33,000 illegally deleted emails, perhaps they should share them with the FBI! 4%

Not surprisingly, “Crocked Hillary” tweets brought in a third of the visitors to Trump’s top ten tweets.

Bottom line: Both candidates have driven massive amounts of traffic to their Twitter accounts throughout this election cycle. Tracking user click-throughs to Twitter status pages can indicate the public’s levels of interest (or outrage) with each virtual comment a candidate makes. We’ve got just 27 days till the election, which will bring a whole slew of new tweets. Check back with us after inauguration day to see which candidate won the election, and the fascination of Twitter.

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