How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began [...]

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Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to [...]

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