Marketers Speak: What Does It Mean to Be Data-Driven?

By one 2016 count, 90 percent of the world’s data had been created in the previous two years alone. This data hoard is only poised to grow in the years to come as more aspects of life move online and onto devices. Marketers have been able to capitalize on this surge almost from the start. With…

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5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree thanks to data-driven marketing. Yet more than 50 percent of those surveyed said they…

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Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer behavior data. That’s a relief for marketers who are exhausted by hit-or-miss efforts that produce minimal sales but lack the customization necessary to drive big gains backed by genuine loyalty. A 2016 Direct Marketing Association and Winterberry…

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A Primer on “Alternative Data” and Why It Matters

Over the last ten years, the rise of the big data movement has put a spotlight on the competitive advantage that data can provide to businesses. As a result, every company is in some way a data company. If you need proof of that fact, just look at the recent headlines about Roomba. Smart companies…

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Beat the Marketing Competition with Data Analysis

Entrepreneurs mistakenly think, “The more data, the more insight.” But diving into a sea of unexamined data can actually harm n organization more than it helps. Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously…

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