Chase, Citibank or Wells Fargo? US credit card market analyzed

On average, Americans carry more than two bank-issued credit cards in their wallets. This number is growing as well, so we were interested to see which bank consumers’ choose, and which bank performs best in driving consumers down the credit card path-to-purchase. We found that while Chase wins for share of credit card applications, Citibank…

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Understanding the travel consumer’s path-to-purchase with Jumpshot online booking data

We are thrilled to announce that EyeforTravel featured Jumpshot’s online travel booking data in their latest white paper, “Understanding the Travel Consumer’s Path to Purchase.” We analyzed the clickstream activity of more than a quarter of a million travel purchasers from the US, UK, Germany, Brazil and India to provide a picture of the global…

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Which athletic brand is gaining market share? Year-over-year online purchase analysis

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and…

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How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

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Fidelity, Schwab or E-Trade? Path-to-Trade analysis

From banking to trading, the world of personal finance is as varied as the customers who use these services. We have been analyzing the U.S. investment market for nearly a year by looking into the stocks consumers show interest in. Today, we have taken our analysis one step further, focusing on consumers’ Path-to-Trade activity on…

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Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to shed light on multiple aspects of their online lives, including online shopping activity, streaming behavior, travel bookings and stock searches. Here is what we…

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