Which athletic brand is gaining market share? Year-over-year online purchase analysis

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and…

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How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

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Fidelity, Schwab or E-Trade? Path-to-Trade analysis

From banking to trading, the world of personal finance is as varied as the customers who use these services. We have been analyzing the U.S. investment market for nearly a year by looking into the stocks consumers show interest in. Today, we have taken our analysis one step further, focusing on consumers’ Path-to-Trade activity on…

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Four key consumer behavioral trends detected by clickstream analysis

To wrap-up 2016, we have prepared a quick overview of the behavioral trends we have detected throughout the year. We have analyzed the clickstream activity of our 100-million consumer panel to shed light on multiple aspects of their online lives, including online shopping activity, streaming behavior, travel bookings and stock searches. Here is what we…

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A Kingdom in Turmoil: Who is the new King of Late Night TV?

2016 was rough for everyone, late night TV comedians included. Not only did faces like Larry Wilmore disappear from the late night landscape, but last year’s King of Late Night TV, Jimmy Fallon, was dethroned by foe and friend Stephen Colbert. On the upside, we got our first-ever female late night TV host in Samantha…

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Who’s the preppiest of them all? Ralph Lauren’s marketplace performance analyzed

Amazon is without a doubt the one-stop-shop for consumers’ online shopping needs. With the e-commerce giant now pushing into the fashion industry, we wanted a clearer picture of the apparel market. We analyzed apparel product sales on Amazon as well as other popular 3rd-party marketplaces to benchmark apparel brands by marketplace transactions. We went a…

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