Electronics Industry Overview

An overview of the Electronics market with electronics industry sales for the United States.

Selected Date Range
Previous Year

Electronics Market Share

The top electronics retailers and top electronics brands with corresponding market share, sales, price and conversion rate

Top online electronics retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com25,510,282$44.8121.54%
2walmart.com790,338$115.924.23%
3bestbuy.com525,792$306.12.18%
4newegg.com322,258$213.473.42%
5bhphotovideo.com137,096$391.273.1%

Top online electronics brands

BrandSalesAverage PriceConversion Rate
1AmazonBasics1,144,907$11.5229.9%
2Samsung756,602$195.524.3%
3ASURION708,465$19.1281.56%
4HP694,891$169.187.69%
5Amazon663,843$50.9513.47%

Top Electronics Brands

Shoppers who viewed any Electronics product ultimately purchased one of these brands

Online Electronics Site Traffic

Referral and search traffic driving visitors to browse electronics online, on all electronics retailers

Top Electronics Keywords

1best buy0.4%
2amazon prime0.3%
3walmart0.22%
4amazon0.15%
5lenovo0.13%

Top Electronics Onsite Searches

1laptop0.41%
2tv0.32%
3roku0.2%
4chromebook0.2%
5wireless earbuds0.18%

Top Electronics Traffic Sources

1google.com46.63%
2youtube.com5.05%
3yahoo.com3.39%
4facebook.com2.43%
5googleadservices.com1.88%

Electronics Traffic: Paid vs. Organic

Paid47.1%
Organic52.9%

Electronics Customer Profile

Online browsing behaviors and demographics of electronics shoppers

Demographics of electronics shoppers

Gender

Demographic Index

  • 110
  • 84
    population
    average

Age

Demographic Index

  • 106
  • 100
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 138
  • 89
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 106
  • 95
    population
    average