Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike

Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space. The recent announcement of a limited partnership between Nike and Amazon confirms our suspicion—there’s a ton of sales upside for Nike. Recent Jumpshot data reveals that’s holding true. During…

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Analytics, the Backbone of Modern Marketing

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. And they’re not going to change or go away anytime soon. These days, every business is at least partially an analytics business. Every process is grounded in analytics,…

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Bright spots in down markets: Top 10 domestic and international travel destinations in February

Following the usual post-holiday travel surge, February saw Americans decrease domestic and international flight purchases by double-digits. Bookings to destinations within the US were down 14 percent from January and international flight purchases were down 13 percent month-over-month. However, while both domestic and international travel saw MoM decreases in flight bookings, all of the top…

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Target customers in every stage of the path-to-purchase with clickstream data

We recently covered how clickstream data gives advertisers greater flexibility for audience buying, enabling them to target segments in every step of their journey. In short, targeting with clickstream data works better than cookie-based targeting because it covers more granular activities than just web visits by also covering search, conversion, and buying activities. To expand…

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