Health Industry Overview

An overview of the Health market with wellness industry sales for the United States.

Selected Date Range
Previous Year

Health Market Share

The top wellness retailers and top wellness brands with corresponding market share, sales, price and conversion rate

Top online wellness retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com17,397,160$22.5632.29%
2walmart.com618,850$18.616.91%
3vitacost.com263,043$19.6624.48%
4costco.com189,154$30.1514.3%
5puritan.com168,062$19.4123.5%

Top online wellness brands

BrandSalesAverage PriceConversion Rate
1NOW Foods517,873$13.9131.56%
2Puritan's Pride246,655$17.9529.05%
3Nature Made188,970$13.7123.44%
4Optimum Nutrition180,492$36.3422.95%
5Nature's Way172,806$12.8724.42%

Top Health Brands

Shoppers who viewed any Health product ultimately purchased one of these brands

Online Health Site Traffic

Referral and search traffic driving visitors to browse wellness online, on all wellness retailers

Top Health Keywords

1amazon prime0.47%
2walmart0.21%
3amazon0.18%
4walgreens0.11%
5oakley0.11%

Top Health Onsite Searches

1recs_products_carousel1.06%
2protein powder0.21%
3magnesium0.2%
4probiotics0.17%
5essential oils0.16%

Top Health Traffic Sources

1google.com49.65%
2yahoo.com3.89%
3facebook.com2.77%
4youtube.com2.75%
5googleadservices.com2.17%

Health Traffic: Paid vs. Organic

Paid48.5%
Organic51.5%

Health Customer Profile

Online browsing behaviors and demographics of wellness shoppers

Demographics of wellness shoppers

Gender

Demographic Index

  • 116
  • 87
    population
    average

Age

Demographic Index

  • 119
  • 106
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 173
  • 91
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 128
  • 87
    population
    average