Vitamins & Supplements Industry Overview

An overview of the Vitamins & Supplements market with vitamins & supplements industry sales for the United States.

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Vitamins & Supplements Market Share

The top vitamins & supplements retailers and top vitamins & supplements brands with corresponding market share, sales, price and conversion rate

Top online vitamins & supplements retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com5,710,757$22.2636.77%
2vitacost.com176,593$19.0122.68%
3walmart.com164,769$13.987.62%
4puritan.com144,447$20.1621.92%
5costco.com108,877$017.83%

Top online vitamins & supplements brands

BrandSalesAverage PriceConversion Rate
1NOW Foods428,541$13.5532.1%
2Puritan's Pride226,310$18.1427.35%
3Nature Made182,626$14.6122.86%
4Nature's Way162,345$13.0425.14%
5Nature's Bounty152,843$12.1222.81%

Top Vitamins & Supplements Brands

Shoppers who viewed any Vitamins & Supplements product ultimately purchased one of these brands

Online Vitamins & Supplements Site Traffic

Referral and search traffic driving visitors to browse vitamins & supplements online, on all vitamins & supplements retailers

Top Vitamins & Supplements Keywords

1amazon prime0.47%
2puritan pride0.26%
3puritan's pride0.21%
4swanson vitamins0.2%
5bodybuilding0.17%

Top Vitamins & Supplements Onsite Searches

1recs_products_carousel2.47%
2magnesium0.52%
3nootropic brain supplement0.52%
4fish oil0.47%
5probiotics0.44%

Top Vitamins & Supplements Traffic Sources

1google.com47.33%
2yahoo.com4.16%
3facebook.com2.76%
4youtube.com2.6%
5googleadservices.com2.19%

Vitamins & Supplements Traffic: Paid vs. Organic

Paid52.4%
Organic47.6%

Vitamins & Supplements Customer Profile

Online browsing behaviors and demographics of vitamins & supplements shoppers

Demographics of vitamins & supplements shoppers

Gender

Demographic Index

  • 130
  • 78
    population
    average

Age

Demographic Index

  • 141
  • 110
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 195
  • 70
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 145
  • 75
    population
    average