Home Industry Overview

An overview of the Home market with house industry sales for the United States.

Selected Date Range
Previous Year

Home Market Share

The top house retailers and top house brands with corresponding market share, sales, price and conversion rate

Top online house retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com21,711,276$28.2721.63%
2walmart.com1,182,854$37.14.9%
3etsy.com578,622$35.784.34%
4wayfair.com572,026$105.483.72%
5homedepot.com564,924$134.283.33%

Top online house brands

BrandSalesAverage PriceConversion Rate
1AmazonBasics439,993$22.9916.85%
2OXO206,227$18.7716.72%
3Mainstays198,352$19.025.59%
4Rubbermaid195,590$22.6113.09%
5Simple138,821$20.6617.91%

Top Home Brands

Shoppers who viewed any Home product ultimately purchased one of these brands

Online Home Site Traffic

Referral and search traffic driving visitors to browse house online, on all house retailers

Top Home Keywords

1ikea0.48%
2bed bath and beyond0.44%
3amazon prime0.27%
4wayfair0.26%
5lowes0.24%

Top Home Onsite Searches

1curtains0.22%
2mattress0.14%
3shower curtain0.12%
4shoe rack0.11%
5floor lamp0.1%

Top Home Traffic Sources

1google.com48.64%
2yahoo.com3.89%
3facebook.com3.69%
4googleadservices.com3.02%
5youtube.com2.04%

Home Traffic: Paid vs. Organic

Paid58.2%
Organic41.8%

Home Customer Profile

Online browsing behaviors and demographics of house shoppers

Demographics of house shoppers

Gender

Demographic Index

  • 117
  • 86
    population
    average

Age

Demographic Index

  • 113
  • 105
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 147
  • 84
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 115
  • 90
    population
    average