Tools Industry Overview

An overview of the Tools market with tools industry sales for the United States.

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Previous Year

Tools Market Share

The top tools retailers and top tools brands with corresponding market share, sales, price and conversion rate

Top online tools retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com4,422,864$35.9517.64%
2homedepot.com203,281$122.392.85%
3lowes.com101,150$153.431.71%
4walmart.com88,882$38.833.14%
5sears.com83,288$45.596.06%

Top online tools brands

BrandSalesAverage PriceConversion Rate
1DEWALT181,780$116.225.25%
2Craftsman120,761$45.924.81%
3Milwaukee72,832$116.224.78%
4BLACK+DECKER65,663$35.958.49%
5Bosch64,021$61.17.12%

Top Tools Brands

Shoppers who viewed any Tools product ultimately purchased one of these brands

Online Tools Site Traffic

Referral and search traffic driving visitors to browse tools online, on all tools retailers

Top Tools Keywords

1home depot0.52%
2lowes0.47%
3amazon prime0.28%
4amazon0.14%
5walmart0.13%

Top Tools Onsite Searches

1air compressor0.36%
2pressure washer0.3%
3air compressor0.24%
4ladder0.22%
5tool box0.2%

Top Tools Traffic Sources

1google.com49.57%
2youtube.com4.7%
3yahoo.com3.45%
4facebook.com2.35%
5googleadservices.com2.1%

Tools Traffic: Paid vs. Organic

Paid50.1%
Organic49.9%

Tools Customer Profile

Online browsing behaviors and demographics of tools shoppers

Demographics of tools shoppers

Gender

Demographic Index

  • 121
  • 69
    population
    average

Age

Demographic Index

  • 127
  • 103
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 214
  • 93
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 172
  • 86
    population
    average