Bedding Industry Overview

An overview of the Bedding market with bedding industry sales for the United States.

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Bedding Market Share

The top bedding retailers and top bedding brands with corresponding market share, sales, price and conversion rate

Top online bedding retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com1,851,883$35.5526%
2walmart.com134,836$20.816.23%
3kohls.com130,826$58.178.65%
4target.com89,280$31.947.24%
5wayfair.com73,037$57.864.77%

Top online bedding brands

BrandSalesAverage PriceConversion Rate
1Utopia Bedding113,827$20.722.14%
2AmazonBasics105,226$23.6417.16%
3the big one67,677$28.9711.01%
4Bedsure57,521$25.5116.33%
5Linenspa48,311$39.5914.32%

Top Bedding Brands

Shoppers who viewed any Bedding product ultimately purchased one of these brands

Online Bedding Site Traffic

Referral and search traffic driving visitors to browse bedding online, on all bedding retailers

Top Bedding Keywords

1bed bath and beyond1.77%
2ikea0.7%
3wayfair0.57%
4weighted blanket0.53%
5target0.33%

Top Bedding Onsite Searches

1mattress topper0.92%
2pillows0.85%
3weighted blanket0.84%
4sheets0.76%
5comforter0.75%

Top Bedding Traffic Sources

1google.com43.92%
2yahoo.com4.42%
3facebook.com4.12%
4googleadservices.com2.28%
52%

Bedding Traffic: Paid vs. Organic

Paid61.9%
Organic38.1%

Bedding Customer Profile

Online browsing behaviors and demographics of bedding shoppers

Demographics of bedding shoppers

Gender

Demographic Index

  • 164
  • 52
    population
    average

Age

Demographic Index

  • 118
  • 107
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 250
  • 73
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 127
  • 84
    population
    average