Home Décor Industry Overview

An overview of the Home Décor market with interior design industry sales for the United States.

Selected Date Range
Previous Year

Home Décor Market Share

The top interior design retailers and top interior design brands with corresponding market share, sales, price and conversion rate

Top online interior design retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com4,935,060$24.7218.43%
2etsy.com332,822$39.464.07%
3wayfair.com281,112$109.483.68%
4walmart.com254,709$19.844.41%
5target.com212,589$28.555.86%

Top online interior design brands

BrandSalesAverage PriceConversion Rate
1Safavieh78,168$107.655.55%
2AmazonBasics74,970$18.2720.95%
3Mainstays73,485$10.216.33%
4Yankee Candle71,044$18.2114.13%
5Bath & Body Works55,345$12.5914.14%

Top Home Décor Brands

Shoppers who viewed any Home Décor product ultimately purchased one of these brands

Online Home Décor Site Traffic

Referral and search traffic driving visitors to browse interior design online, on all interior design retailers

Top Home Décor Keywords

1ikea0.56%
2wayfair0.44%
3bed bath and beyond0.32%
4amazon prime0.21%
5home depot0.19%

Top Home Décor Onsite Searches

1curtains0.78%
2floor lamp0.35%
3blackout curtains0.31%
4rugs0.28%
5mirror0.27%

Top Home Décor Traffic Sources

1google.com49.04%
2facebook.com4%
3yahoo.com3.68%
4googleadservices.com3.29%
5youtube.com1.87%

Home Décor Traffic: Paid vs. Organic

Paid61.5%
Organic38.5%

Home Décor Customer Profile

Online browsing behaviors and demographics of interior design shoppers

Demographics of interior design shoppers

Gender

Demographic Index

  • 137
  • 72
    population
    average

Age

Demographic Index

  • 113
  • 100
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 186
  • 85
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 125
  • 89
    population
    average