Kitchen & Dining Industry Overview

An overview of the Kitchen & Dining market with kitchen & dining industry sales for the United States.

Selected Date Range
Previous Year

Kitchen & Dining Market Share

The top kitchen & dining retailers and top kitchen & dining brands with corresponding market share, sales, price and conversion rate

Top online kitchen & dining retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com10,680,481$21.6421.3%
2walmart.com599,653$25.076.73%
3kohls.com249,757$58.210.24%
4bedbathandbeyond.com209,234$38.726.67%
5macys.com184,759$45.666.34%

Top online kitchen & dining brands

BrandSalesAverage PriceConversion Rate
1OXO295,270$17.717%
2Cuisinart191,303$57.319.28%
3Wilton177,351$10.0714.97%
4Rubbermaid172,748$15.9916.69%
5Pyrex137,273$17.2415.57%

Top Kitchen & Dining Brands

Shoppers who viewed any Kitchen & Dining product ultimately purchased one of these brands

Online Kitchen & Dining Site Traffic

Referral and search traffic driving visitors to browse kitchen & dining online, on all kitchen & dining retailers

Top Kitchen & Dining Keywords

1bed bath and beyond0.92%
2amazon prime0.44%
3ikea0.21%
4walmart0.21%
5amazon0.15%

Top Kitchen & Dining Onsite Searches

1instant pot0.24%
2coffee grinder0.19%
3knife set0.19%
4spice rack0.15%
5electric kettle0.15%

Top Kitchen & Dining Traffic Sources

1google.com42.9%
2facebook.com4.19%
3yahoo.com4.04%
4youtube.com2.95%
5googleadservices.com1.65%

Kitchen & Dining Traffic: Paid vs. Organic

Paid58.8%
Organic41.2%

Kitchen & Dining Customer Profile

Online browsing behaviors and demographics of kitchen & dining shoppers

Demographics of kitchen & dining shoppers

Gender

Demographic Index

  • 130
  • 75
    population
    average

Age

Demographic Index

  • 115
  • 102
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 206
  • 102
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 117
  • 89
    population
    average