Household Essentials Industry Overview

An overview of the Household Essentials market with household essentials industry sales for the United States.

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Household Essentials Market Share

The top household essentials retailers and top household essentials brands with corresponding market share, sales, price and conversion rate

Top online household essentials retailers

WebsiteSalesAverage PriceConversion Rate
1amazon.com7,381,040$15.3735.31%
2walmart.com422,328$9.988.12%
3target.com121,514$9.257.98%
4samsclub.com104,238$16.7419.34%
5costco.com74,099$20.3314.41%

Top online household essentials brands

BrandSalesAverage PriceConversion Rate
1AmazonBasics362,568$12.6639.96%
2Energizer353,865$10.1534.76%
3Clorox200,999$11.5625.26%
4Tide158,623$16.3821.14%
5Bounty151,501$19.6133.4%

Top Household Essentials Brands

Shoppers who viewed any Household Essentials product ultimately purchased one of these brands

Online Household Essentials Site Traffic

Referral and search traffic driving visitors to browse household essentials online, on all household essentials retailers

Top Household Essentials Keywords

1amazon prime0.44%
2walmart0.35%
3home depot0.19%
4amazon0.18%
5target0.16%

Top Household Essentials Onsite Searches

1toilet paper1.37%
2paper towels1.31%
3tide0.76%
4aa batteries0.58%
5laundry detergent0.51%

Top Household Essentials Traffic Sources

1google.com45.45%
2yahoo.com3.73%
3facebook.com3.15%
4youtube.com2.88%
5googleadservices.com2.48%

Household Essentials Traffic: Paid vs. Organic

Paid52.7%
Organic47.3%

Household Essentials Customer Profile

Online browsing behaviors and demographics of household essentials shoppers

Demographics of household essentials shoppers

Gender

Demographic Index

  • 123
  • 82
    population
    average

Age

Demographic Index

  • 119
  • 104
    population
    average

Content Vertical

Likely to Visit

Affinity Index

  • 205
  • 84
    population
    average

Streaming Genre

Likely to Visit

Affinity Index

  • 140
  • 83
    population
    average