How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

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How Google Search Changed in 2016

Each time Google modifies its algorithm or the layout of its search results page, marketers must reevaluate their strategy for organic and paid search because what worked in the past may not continue to work. 2016 brought a number of changes to Google’s search results that were big enough for marketers to take note of….

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Heroes, Villains and Pikachu: Top 10 Halloween costumes in 2016

As creepy clown hysteria grips America, we at Jumpshot wanted to ensure this Halloween wouldn’t be plagued with the same fate. We analyzed consumer searches and click-throughs to the internet’s largest e-commerce sites to decipher the most popular Halloween costumes and outlets. We found that Hollywood and Halloween have a lot in common, with Marvel…

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Upgrading your keyword insights with data from Jumpshot

We just wrote about how Google is limiting the utility of its Keyword Planner tool to just those who run large-scale paid search campaigns on AdWords. Even then, it only provides limited keyword data that is grouped contextually and placed in wide range buckets. The impact of this change isn’t limited to AdWords either. It…

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Why you need a replacement for Google’s Keyword Planner

Recent changes to Google’s Keyword Planner have effectively converted it from a tool that you could use in many areas including search engine optimization, content marketing, and paid search to a tool that helps you in just one area, which is the management of large-scale paid search campaigns. Specifically, Google rolled out a change that…

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