Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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The Secret to SNL’s Season 42 Success? Timing.

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of the cultural conversation once again. According to data…

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A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

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Top 10 websites for traffic changes: Sports sites gain traffic in March, while news sites lose

February marks the end of football season and the second month of US income tax season, so it should come as no surprise that the NFL and ESPN websites saw substantial traffic losses in February, while the financial software company behind TurboTax saw the largest increase in visits month-over-month. Welcome to the first installment of…

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A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

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