Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

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How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

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5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree thanks to data-driven marketing. Yet more than 50 percent of those surveyed said they…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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A Primer on “Alternative Data” and Why It Matters

Over the last ten years, the rise of the big data movement has put a spotlight on the competitive advantage that data can provide to businesses. As a result, every company is in some way a data company. If you need proof of that fact, just look at the recent headlines about Roomba. Smart companies…

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