Exploring six types of analytics: From web analytics to big data analytics

Every time somebody clicks, views, downloads, shares, or otherwise engages with some aspect of your digital presence, they add to your analytics. Here is a high-level overview of the six main [...]

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Snapchat vs. Instagram growth: Self-destructive messages overtake image filters

We dug deep into the social media trenches last month to take a closer look at Instagram and Snapchat’s growth rates across borders, ages and genders in 2016. It’s no secret that social media, [...]

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Giphy vs. Imgur: Exploring viral GIF publishers

Last week, as we analyzed the impact of social referrals on viral publishers, we discovered that text reigns supreme over video. Video is widely thought to be the future of content marketing, but [...]

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