How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

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Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

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Did Discovery Convert Its Shark Week Hype Online?

The draw of Discovery’s Shark Week promo stunt this year, which pitted Olympian Michael Phelps against a great white shark, was big. David Zaslav, president and CEO of Discovery Communications, wanted this year’s Shark Week to be “our best ever.” And it might have been; viewers watched in record numbers. The surge from excitement around the…

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The Secret to SNL’s Season 42 Success? Timing.

Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of the cultural conversation once again. According to data…

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Why your Santa Clarita Diet and CeraVe Obsession Matters

Netflix’s History of Innovation: Let’s start with a brief history lesson. Netflix has undergone a continuous, two-decade long evolution to be revered — and feared — by the greater entertainment industry. It led to the demise of Blockbuster in the 90s with its new, convenient way to rent movies. By 2007, it had launched its…

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Big Shake-up for Most-Watched Shows: Americans’ streaming behavior analyzed

Americans’ viewing of the Top 10 shows on Netflix in March was up more than 20 percent over the same period a year earlier. The increase more than offsets a 2 percent audience drop from February, a big improvement over February’s 19 percent drop from January. The Office was the most-watched and second most-binged show…

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