Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

Comments Off on Which Airline is Strongest at Harnessing the Google Flights Surge? Keep Reading

Beat the Marketing Competition with Data Analysis

Entrepreneurs mistakenly think, “The more data, the more insight.” But diving into a sea of unexamined data can actually harm n organization more than it helps. Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously…

Comments Off on Beat the Marketing Competition with Data Analysis Keep Reading

Upstream Analytics: Know the URLs that people visit before converting

Do you want to know the URLs that people visit before converting on your website? Or, the URLs that people visit before converting on your competitor’s website? If so, then you want Upstream Analytics. To start using Upstream Analytics, you define an online action that you’re interested in, such as a purchase or a subscription…

Comments Off on Upstream Analytics: Know the URLs that people visit before converting Keep Reading

A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

Comments Off on A prelude to the first 100 days: Most popular President Trump articles Keep Reading

Facebook updates Trending Topics feature: How are fake news sites faring?

Facebook has received a lot criticism for its role in helping spread half-truths and falsehoods during the 2016 US presidential election. Back in November, we looked into Facebook’s connection to fake and hyperpartisan news by analyzing referral rates from the social network to 20 known fake and hyperpartisan news sites, and three reputable sites, including…

Comments Off on Facebook updates Trending Topics feature: How are fake news sites faring? Keep Reading

How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began to display up to four paid ads above the fold. This change caused a lot of volatility in the distribution of paid…

Comments Off on How Google shook up paid and organic search clicks in 2016 Keep Reading