Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first [...]

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How Google shook up paid and organic search clicks in 2016

We recently covered some of the algorithm and layout changes that Google made to its search engine in 2016. Perhaps the biggest change was the paid search layout change in Q2 whereby Google began [...]

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Meet us at SMX East and Shop.org 2016!

We’re excited to attend upcoming industry events to showcase our robust clickstream data and unique capabilities, which include: Marketplace Report: Detect brand market share and consumer [...]

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity [...]

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