Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

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How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

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Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike

Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space. The recent announcement of a limited partnership between Nike and Amazon confirms our suspicion—there’s a ton of sales upside for Nike. Recent Jumpshot data reveals that’s holding true. During…

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