Nobody Knows Data Like We Do

To provide the kind of in-depth marketing insight that Jumpshot delivers, it’s not just the size of the data pool that matters, but what kind of information you can extract. Jumpshot not only has the largest consumer panel in the industry with more than 100 million consumers, we also have the most comprehensive – with unmatched depth and detail, including insight into https traffic.

QUALITY

In addition to the sheer volume of panelists feeding Jumpshot, our level of insight into the data is unique.

Every Data Point

We collect every click that a panelist makes online, giving us a very rich clickstream that is unmatched in the industry.

Secure Traffic

We see both http and https clicks, which gives us insight into most critical conversion behaviors that are often hidden from other data sources.

Persistent User ID

Our data isn’t cookie based, which means we can track user behavior over a much longer period of time than any other marketing analytics platform.

High Resolution

We calculate statistics with day, location, device, and platform adjustments to clean the data for any bias.

Continually Calibrated

We constantly measure our accuracy and refine our algorithm against known and established data sources.

Right Insight

Because our data captures the full URL, Jumpshot can report on anything from the domain level to a product category, to a specific product ID.

Size Matters

With more than 100 million consumers clicking around the Internet, Jumpshot’s panel is almost twice the size of our nearest competitor. A larger panel means more statistically significant results.

Diversity

If you want true diversity, our panel includes people in almost every country around the world, using multiple types of desktop and mobile devices.

Data Processing

We run a highly scalable Hadoop Distributed File System across backend data-processing clusters, database-server farms, and frontend servers to process more than 5 billion clicks each day.

Storage

We have four server clusters in secure data centers distributed around the world — two in Europe and one on each coast of the United States — to make it faster for customers to access data.

Do you know your customer’s entire online journey?

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1
Data is Stripped, Cleaned, and Calculated

We use our algorithm to identify & remove PII. The data is then cleaned & calculated to make it representative of the Internet.

2
Data Science Determines Socio-Demographics

After analyzing billions of websites visited by millions of panelists, our data scientists can accurately predict age and gender without PII.

3
Data is Calculated into Statistical Information

We aggregate & extrapolate our data to online population (3 billion) using algorithms that calibrate by location, socio-demographics, device, etc.

4
Data is Packaged and Stored For Use

We employ the latest big-data technologies to process 1-2 PB (petabytes) of data, growing by 1.5TB (terabytes) of data daily.

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