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Jumpshot data on The Daily Beast
| Published on December 9 2016

How Stephen Colbert Quietly Trumped Jimmy Fallon Online

According to the second annual study of late-night streaming viewership by the analytics firm Jumpshot, Stephen Colbert had...

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Jumpshot data on Tnooz
| Published on December 8 2016

Create Loyalty in Travel By Tracking the Competition

To establish loyalty in the travel industry, brands must foster real relationships with their customers by understanding the entire online...

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Jumpshot data on Dataconomy
| Published on December 8 2016

3 Things Every Business Needs to Know About Second-Party Data

The concept of second-party data sharing has actually been around for years, yet it is just now disrupting the analytics market...

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Jumpshot on USA Today
| Published on December 1 2016

The Fake Web: Why We're So Apt to Believe Fake News, Apps and Reviews

Jumpshot looked at more than 20 known fake news sites and determined that Facebook referrals accounted for half of their traffic...

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Jumpshot data on Quartz
| Published on December 1 2016

Almost All The Traffic to Fake News Sites Is From Facebook, New Data Show

Sites that publish fake or hyperpartisan news are almost completely reliant on Facebook for their readership, according to Jumpshot...

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Jumpshot data on Vanity Fair
| Published on November 29 2016

How Political Cartoonist Remembered Fidel Castro

According to Jumpshot, almost 80% of unique visitors to hyperpartisan news pages Occupy Democrats and American News came from...

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Jumpshot data on Poynter
| Published on November 28 2016

Facebook Referrals Are Crucial for Traffic to Hyperpartisan and Fake News Sites

Analytics company Jumpshot tracked Facebook referrals to 20-plus websites between September 11th and November 15th. It then...

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Jumpshot data on MediaPost
| Published on November 25 2016

Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone

According to a detailed analysis of news consumption traffic conducted by Web analytics firm Jumpshot, Facebook users are 2.5 times...

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Jumpshot big data platform on Entrepreneur
| Published on November 22 2016

Beat the Marketing Competition With Data Analysis

Purchase behavior is one of the most important pieces of data to examine. By looking at what customers purchase online, companies....

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Jumpshot data on The Drum
| Published on November 15 2016

Despite Return of Dinotrux, Children's TV Viewership Down on Netflix in October

Based on analytics firm Jumpshot, children's programming which saw a 13% decline month-over-month on Netflix. Still, the platform can...

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Jumpshot data on CMSWire
| Published on November 15 2016

3 Ways to Help Your CMO Generate More Systematic Insights

Analytics are important. Marketers everywhere recognize the value of insights, but they haven’t figured out how to capture them in...

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Jumpshot data on Moz
| Published on November 7 2016

Google's War on Data and the Clickstream Revolution

Moz and our partners remain vigilant, including our latest partner Jumpshot, whose algorithms for removing PII are industry-leading...

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Jumpshot data on The Drum
| Published on November 7 2016

Amazon Keeps Viewers Coming Back Year-Round with 'Good Girls Revolt' and 'Goliath'

Based on analytics firm Jumpshot, 'Good Girls Revolt' and 'Goliath' accounted for 96 percent of the Amazon Prime Video streaming...

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Jumphshot data on Mashable
| Published on November 2 2016

'Jimmy Kimmel Live' Halloween Challenge Returns for Sixth Year

Jumpshot's data found that most millennials actually prefer watching late-night clips on YouTube than on network channels...

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Jumpshot data on The Drum
| Published on October 25 2016

'Goliath' Captures Outsized Share of Amazon Originals Viewers

Based on analytics firm Jumpshot, Goliath, an Amazon Original series starring Billy Bob Thornton, debuted 10/14 and drove a 97% ...

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Jumpshot data on Huffington Post
| Published on October 25 2016

From Halloween to Amazon Prime Day: What Big Data Tells Us About Online Shopping Trends

Big data analytics startup, Jumpshot, analyzes clickstream data from 100 million consumers (42 percent coming from mobile devices) to...

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Jumpshot data on The Drum
| Published on October 18 2016

The Marketers’ Guide to Google Penguin 4.0

Per Randy Antin, VP of Marketing at marketing analytics firm Jumpshot, Google wants sites to focus on user experience and is offering...

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Jumpshot featured on Salesforce Blog
| Published on October 13 2016

Why It Shouldn’t Take 100 Days to Close a Lead

To convert more leads into sales quickly, companies should focus on these three specific aspects of the consumer journey...

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Jumpshot data on Moz
| Published on October 12 2016

3 New Upgrades Make the Web's Best Keyword Research Tool Even Better

Our keyword volume numbers are even better now, with the addition of dramatically more data via a new partnership with Jumpshot...

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Jumpshot data on The Drum
| Published on October 10 2016

Children's Shows Are 'Prime' Movers for Amazon

Based on marketing analytics firm Jumpshot, Poldark took the first position this past week, driving a 28% share of the Prime Video...

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Jumpshot tavel data on EyeForTravel
| Published on October 6 2016

The Mobile in Travel Report Series 2016-2017

Mobile is the key disruptive influence for the travel industry, opening up new possibilities but also creating new challenges, and...

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Jumpshot marketing analytics on Fast Company
| Published on October 1 2016

Why Spotify Should Totally Buy SoundCloud

The service has seen a downward trend in new signups since April, according to data from marketing analytics firm Jumpshot...

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Jumpshot big data on Marketing Profs
| Published on September 29 2016

Four Ways to Gain a Holistic View of the Customer Journey

Marketers need to shift from a channel-centric focus to a true customer-centric view. How? Through audience analytics...

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Jumpshot data on The Drum
| Published on September 29 2016

Emmys Generate Viewership for Amazon's Top Originals

Data from marketing analytics company Jumpshot shows that 'The Man in the High Castle' is the most popular show on Amazon Prime Video...

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Jumpshot big data on Bloomberg
| Published on September 15 2016

What Clinton and Trump Could Learn From Drake

Data from Jumpshot shows that Drake is the most popular artist on Spotify regardless of sex, where we live, or how old we are...

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Jumpshot data on The Drum
| Published on September 15 2016

'Downton Abbey' is the Most Popular Show on Amazon Prime Video

Downton Abbey shot to number one even thought the show ended in 2015. The popular series is seeing a rebirth on Amazon Prime...

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Jumpshot analytics on Forbes
| Published on September 13 2016

These 5 Analytics Companies Are Revolutionizing The Industry

Jumpshot analyzes the clickstream data from 100 million consumers - 40% of which comes from mobile devices - to provide insights and...

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Jumpshot featured on SEMrush
| Published on September 8 2016

Hidden, Game-Changing AdWords Features Part 3: Auction Insights

The Auction Insights feature on AdWords provides a list of the display URL domains of advertisers in direct competition with you...

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Jumpshot data on The Drum
| Published on August 31 2016

'Avatar: The Last Airbender' is the Most Popular Show on Amazon Prime Video

Avatar: The Last Airbender took the top spot this week, driving a 20% share. This also coincided with announcement that the live action...

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Jumpshot featured on SEMrush
| Published on August 30 2016

Hidden, Game-Changing AdWords Features Part 2: Scripts

Do you want to frequently monitor for errors and ad disapprovals? There’s a script for that. Do you want to alter your bid based on...

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Jumpshot big data on Performance IN
| Published on August 30 2016

Five Ways to Gain Customer Insights that Put Your Paid Ads to Work

Data on research, browsing, and mobile customer interactions is essential to remain in the consideration set. Companies embracing...

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Jumpshot featured on SEMrush
| Published on August 17 2016

Hidden, Game-Changing AdWords Features Part 1: Household Income Tiers

If digital marketing is a toolbox, AdWords is the adjustable wrench – capable of basic tasks as well as far more precise and targeted ones...

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Jumpshot marketing analytics
| Published on August 15 2016

What SoundCloud - Yes, SoundCloud - Can Teach Tech Startups

In analyzing the differences between Pandora and SoundCloud, we found that each service’s user base reflected the variances...

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Jumpshot big data analytics
| Published on August 10 2016

Odd couple? How Jet.com and Wal-Mart line up

Data from Jumpshot shows that from May-July of this year, 66% of shoppers who bought on Jet also bought on Amazon...

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Jumpshot analytics on iMedia Connection
| Published on July 29 2016

4 Surprising Ways to Maximize Your Digital Marketing Spend

Although one-third of companies are unable to measure ROI accurately, 73 percent plan to increase their marketing budget...

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Jumpshot big data platform on Entrepreneur
| Published on July 20 2016

Why Every Growing Business Should Have a CDO

In business today, data is king. How it is sifted, mapped together, protected and analyzed in a process-oriented and scalable way...

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Jumpshot data on The Drum
| Published on July 20 2016

'The Man in the High Castle' is the Most Popular Show on Amazon Prime Video

The Man in the High Castle was the most popular show on Amazon Prime Video, proving once again that word-of-mouth plus...

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Jumpshot on Young Upstarters
| Published on July 14 2016

Resources Thinking Aloud What You Can Learn From A Census Of Your Industry’s Ecosystem

When working on a business plan, you need to look at a few different aspects of an industry to grasp how it functions...

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Jumpshot featured on TotalRetail
| Published on July 12 2016

Use Customer Data to Succeed When Amazon Enters Your Marketplace

Understanding customers is paramount to online marketplace success. A high awareness of purchasing habits, geography...

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Jumpshot data on The Drum
| Published on July 6 2016

Doctor Thorne Continues to Dominate on Amazon Prime Video

Doctor Throne continues to dominate TV viewing on Amazon Prime Video. Orphan Black Season 1 and Doctor Who Season 1 also makes...

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Jumpshot featured on ClickZ
| Published on June 30 2016

Three Ways to Create Insights from Consumers’ Click Histories

Without any action behind it, data is just numbers. Clickstream data is particularly valuable, providing insights about what consumers are...

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Jumpshot featured on Adweek
| Published on June 29 2016

Is Snapchat Growing Faster Than Instagram? (Infographic)

According to an infographic from analytics provider Jumpshot, the reduced use of the Instagram might be connected to Snapchat's...

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Jumpshot featured on Total Retail
| Published on June 27 2016

4 Ways to Use Customer Data to Win the Amazon Game

Selling on Amazon makes sense because that’s where consumers are. But, listing on the marketplace can decrease traffic to a brand’s e-commerce site...

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Jumpshot data on The Drum
| Published on June 22 2016

Exclusive New Partnership with Jumpshot to Uncover the Top Shows on Amazon Prime Video

We're excited to announce that on a weekly basis Jumpshot will be providing analytics for the top shows on Amazon Prime Video...

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Jumpshot featured on Salesforce Blog
| Published on June 22 2016

5 Ways to Get an Accurate Customer Journey From Your Data

In the data-driven marketing industry, it’s easy to drown in information and be blind to the people behind the numbers...

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Jumpshot big data platform on Entrepreneur
| Published on June 16 2016

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

Most marketing campaigns rely on quantitative data to measure ROI, but content posted by social influencers cannot be tracked...

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Jumpshot featured on SEMrush
| Published on June 15 2016

6 Ways to Reduce Bot Influence on Your Marketing Analytics

A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for 48 percent of all traffic...

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Jumpshot analytics on iMedia Connection
| Published on June 10 2016

4 Sources of Competitive Intelligence to Dominate Your Market

It shouldn't be, but nearly half of companies that collect intelligence on their competitors are not using this data to make strategic decisions...

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Jumpshot featured on Harvard Business Review
| Published on June 8, 2016

Getting More-Granular Data on Customer Journeys

My company analyzed the online habits of people on popular dating sites, and found that Zoosk users are 11.4 times more likely to search...

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Jumpshot featured on Tech.co
| Published on June 3, 2016

3 Steps to a Successful, Data-Driven First Impression

The first interaction someone has with your brand sets the tone for your relationship. But surprisingly, many companies leave that...

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Jumpshot featured on San Francisco Business Times
| Published on June 3, 2016

Jumpshot Wins Big with Online Marketers as it Continues to Rack Up Clients

Jumpshot is helping marketers score with clients. The startup helps marketers examine customers’ comprehensive online journey...

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Jumpshot Featured on SMB Retail Technology News
| Published on June 2, 2016

To Sell Or Not To Sell (On Amazon)

Should Gap sell on Amazon? That’s the question posed to RetailWire’s BrainTrust panel this week, and it’s also the question...

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Jumpshot big data on Marketing Profs
| Published on April 22, 2016

What Marketers Need to Know About Data Scientists

Data scientists are hot commodities these days. Although just 0.2% of U.S. companies employ data scientists, starting...

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Jumpshot big data platform on Entrepreneur
| Published on April 15, 2016

Learn These Content-Release Tricks From 4 Video-Streaming Giants

Original content has proven a big draw for video-streaming platforms such as Netflix, Amazon, Hulu and HBO GO...

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Jumpshot data on The Drum
| Published on April 14, 2016

Making a Murderer: a Netflix Hit Unlike Any Other

Netflix’s Making a Murderer debuted on Netflix in December 2015, and word spread almost immediately.

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logo_biz_report-150
| Published on March 16, 2016

Mobile's Effect on College Students' Spring Break Booking Habits

Once upon a time, college students booked their spring break months in advance...

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Jumpshot on USA Today
| Published on February 23, 2016

Cutting the Cord: A Prime Time for Streaming?

Hulu's new TV show 11.22.63 takes multiple cues from the past...

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Jumphshot data on Mashable
| Published on February 10, 2016

Yahoo's struggles don't faze top anchor Katie Couric

PALOS VERDES, Calif. — While it may be one of the craziest elections in history, Katie Couric doesn't miss covering it for network news.

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Jumpshot data on The Drum
| Published on February 9, 2016

An Inside Look at HBO's and Netflix's Opposing Series Release Strategy

A popular notion in the TV industry right now is that if a network produces quality content viewers will find it. It doesn’t need to air on Thursday nights at 8pm nor does it need to air in a particular season of the year.

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Jumpshot on Advertising Age
| Published on February 3, 2016

Marissa Mayer Decides Yahoo's Turnaround Needs a Turnaround

Maybe Yahoo goes ahead with its plan to spin off its core advertising business into its own company. Maybe it opts to sell it to another company

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Jumpshot on MyCustomer
| Published on January 27, 2016

Four Surprising Places to Find Useful Customer Data

To promote its AmazonFresh grocery delivery service, Amazon dropped sample grocery bags containing Barilla pasta on San Francisco residents’ ...

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Jumpshot on PerformanceIn
| Published on January 20, 2016

Five Key Marketing Metrics CEOs Want to See

CEOs love hard data, but they’re wary of sinking millions into projects that don’t show results.

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Jumpshot featured on Adweek
| Published on January 4, 2016

Social Media Couldn’t Stop Talking About These 5 Hot News Topics in 2015

One of the first use cases for social media was bookmarking and aggregating content...

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smartinsights-150
| Published on January 4, 2016

How to Conquer Data Paralysis

Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results...

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Jumphshot data on Mashable
| Published on December 23, 2015

Which Show Should You Finally Watch on Netflix in 2016?

First socks, now resolutions: Netflix is making it easier than ever to binge watch in 2016...

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Jumpshot data on MediaPost
| December 7, 2015

Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference

In a finding that reinforces a Norman Rockwell view of Thanksgiving, Americans did disconnect from the Web during this year’s gatherings -- sort of...

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Jumpshot on AdExchanger
| November 24, 2015

The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope

Digital marketers spend a disproportionate amount of budget during the holiday season – but is all that cash actually generating incremental sales?

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Jumpshot on Digiday
| November 20, 2015

2 months in: Inside Colbert's 'Late Show' approach to digital distribution

Two months in, “The Late Show with Stephen Colbert” is already a digital success story for CBS...

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Jumpshot on CMO
| November 20, 2015

Knowing Every Detail About Your Customer Could Actually Hurt Your Brand

It’s no secret that data mining is the next frontier that will lead marketers to campaign gold.

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Jumphshot data on Mashable
| November 17, 2015

Who is the Digital King of Late-Night TV?

We won't make you wait for the answer: According to millennials, Jimmy Fallon takes the crown.

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Jumpshot on Marketing Land
| November 17, 2015

The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?

A comparison of data sources offer insights into how close the competition for product search may really be between the two giants.

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Jumpshot in CEOWorld Magazine
| November 13, 2015

3 Ways To Boost Marketers’ Confidence In Their Big Data

Today’s marketers love data, but they’re shaky about how to use it.

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Jumpshot on MTA
| November 4, 2015

From Tricks to Clicks: What Halloween Search Data Can Teach Us About Consumer Behavior

Ahead of Halloween, Jumpshot analyzed data to better understand how people shopped for their costumes. Here are some lessons we learned...

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Jumpshot on Growth Experts
| November 2, 2015

How to Discover Your Competition’s SEO Strategies

Not so long ago, SEO was easier. When people visited your website, Google was all too happy to reveal the breadcrumb trail...

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Jumpshot on The Marketing Scope
| October 22, 2015

2016 Is Your Chance to Get Real About SEO

SEO is a higher-stakes game than it used to be. The SEO process now involves cultivating...

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Jumpshot data on CMSWire
| September 21, 2015

Jumpshot Knows What You're Buying, Browsing, Searching

The San Francisco-based marketing analytics firm just released a product that tells users what search terms brought visitors to a particular site.

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Jumpshot on Marketing Land
| September 17, 2015

Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data

Marketers can pull up data on other websites to see historic or recent search query and conversion activity based on data pulled from a large consumer panel.

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Jumpshot data on MediaPost
| September 17, 2015

User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences

At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void.

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Big data analytics on Relevance
| September 17, 2015

Deren Baker On Groupon's Summer Marketing: Big Break Or Brand Bust?

For digital marketers, fall consists of crunching numbers to see which summer marketing campaigns were hits — and which were flops.

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Jumpshot data on MediaPost
| September 9, 2015

Will The Women's World Cup Send Sales Skyward?

At just under 23 million viewers, the 2015 Women’s World Cup was the most-watched soccer event in U.S. history.

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Data analytics on BrightEdge
| August 18, 2015

Rediscovering Keyword Transparency with Randy Antin of Jumpshot at Share15

We had the chance to sit down and chat with Randy Antin of Jumpshot and discuss the marketing industry as well as what the brand plans to share...

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Web analytics platform on Chief Marketer
| August 11, 2015

3 THINGS THE TRAVEL INDUSTRY CAN TEACH MARKETERS

From stained, lumpy sofas in strangers’ apartments to spacious brass beds in five-star hotels, travelers have seemingly infinite lodging options in today’s travel market.

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Website analytics on IdeaMensch
| June 16, 2015

Q&A With Deren Baker - CEO of Jumpshot

Deren Baker is the CEO of Jumpshot, a well-funded, fast-paced, hardworking, and fun marketing analytics company.

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Jumpshot online conversion tool on Fortune
| June 1, 2015

Why Marketing Analytics Startup Jumpshot Scored $22 Million

With a panel of 107 million Internet users, the company promises in-depth web traffic, engagement and demographic insights.

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Jumpshot keyword tool on SYS-CON Media
| May 30, 2015

Marketing Analytics Firm Jumpshot Receives $22M Series A Funding

Jumpshot, a next-generation marketing analytics platform that illuminates the online world, today announced it has received $22 million in Series A funding from Avast Software.

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Jumpshot keyword research tool on Yahoo Finance
| May 27, 2015

Marketing Analytics Firm Jumpshot Receives $22M Series A Funding

Jumpshot, a next-generation marketing analytics platform that illuminates the online world, today announced it has received $22 million in Series A funding from Avast Software.

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Jumpshot business intelligence on Business Wire
| May 27, 2015

Marketing Analytics Firm Jumpshot Receives $22M Series A Funding

Jumpshot, a next-generation marketing analytics platform that illuminates the online world, today announced it has received $22 million in Series A funding from Avast Software.

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Jumpshot on Marketing Land
| May 27, 2015

Jumpshot Scores $22 Million Series A Funding Round To Expand Analytics Platform

Company says its 107 million user panel is almost twice the size of its nearest competitor.

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Marketing research tool on Finsmes
| May 27, 2015

Jumpshot Receives $22M in Series A Funding

The company intends to use the funds to scale operations and enrich its two core offerings: the Jumpshot Plus web platform and Jumpshot Strategic Analytics.

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logo_biz_report-150
| May 25, 2015

Ad Roundup: Bringing scale to online brands

Jumpshot has received a $22 million funding round from Avast Software; the funding round will be used to scale their operations.

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Customer journey mapping tool on Big News Network
| May 14, 2015

Jumpshot raises $22M for marketing analytics software

Jumpshot, led by CEO Deren Baker, raised $22 million in a funding round led by Avast Software.

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Jumpshot data analysis tool in Silicon Valley Business Journal
| May 13, 2015

Jumpshot raises $22M for marketing analytics software

Marketing analytics platform Jumpshot raised $22 million in Series A funding on Wednesday. Avast Software led the round.

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