Our investigation of the U.S. electorates’ online behavior continues with our second presidential infographic. We want to determine what, if any, discrepancies can be found between voters’ online searching and browsing behaviors and the predictive polls.
We mapped out visitor journeys to candidate websites and gleaned insights into where Americans learn about and engage with the 2016 presidential candidates, the political issues they care about, and much more. Check out the infographic below for a breakdown on the search for the next president of the United States.
This is the second infographic in our 2016 Presidential Elections series. Be sure to check back every month until the November 2016 elections for an updated analysis of Americans’ online behavior and a refreshed data-driven prediction.