Elections in the Digital Age: Can Online Behavior Predict the next POTUS?

 In 2016 Presidential Elections, Behavioral Analysis, Consumer Behavior, Growth, infographics, Keyword Research, Search Marketing, SEO, Social Marketing, Traffic Sources, Trends

The race to the White House is officially underway, meaning newscycles are inundated with poll data attempting to predict who will win the 2016 Presidential Election. At Jumpshot, we wondered how people’s online behavior stacks up to the ever-fluctuating polls. By analyzing US elector’s online search and browsing behaviors and tracking people’s online journeys to candidate websites, we were able to glean interesting insights into where Americans get their political news, which candidates have successful social strategies, what issues the public wants to learn more about, and so much more.

Check out the infographic below for a breakdown on the search for the next president of the United States.

2016 Presidential Predictions by Jumpshot

This is only the first infographic in our 2016 presidential predictions series, so be sure to check back later this month (and every month until the November 2016 election!) for updated data with a refreshed POTUS prediction.

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