We all value our privacy, but the digital world has changed our definition of privacy. The response to this new mentality of persistent connectivity has ranged from the open source movement to the growth of online anonymous services. Many of these have been created to provide services the likes of anonymous browsing and anonymous social networks. One of these anonymous services was built entirely on good intentions. Whisper is an anonymous social network that aims to provide a supportive environment for people to share their innermost feelings.
Whisper’s anonymous nature along with its supportive community intrigued us, motivating us to investigate this social support platform to understand what kinds of people are using it and what’s resonating with them. We found the platform’s user base skews female, with 2.6 times more women using the service than men, and that gender impacts the content consumed. Read on for our full data-driven social findings.
Top ten Whisper stories:
We analyzed three months of user activity on Whisper to identify the leading stories in America by the amount of visitors they attracted. Here are the leading ten anonymous stories shared on the social platform:
|#||Whisper Story||Top 10 %|
|1||20 Signs Being Girly Is Not Your Thing||26.5%|
|2||13 Shocking Teacher Confessions That Will Ruin Your Childhood||15.4%|
|3||19 Secret Confessions From Twins That May Shock You||8.6%|
|4||20 Powerful Confessions from Adopted Kids||8.4%|
|5||23 Secret Confessions From Hospital Nurses That May Shock You||8.3%|
|6||15 Shocking Interactions Between Customers And Cashiers||6.7%|
|7||22 Confessions From Flight Attendants That Will Shock You||6.6%|
|8||13 Bosses Share Their Feels When Firing An Employee||6.5%|
|9||25 Confessions Only People In The Military Will Understand||6.5%|
|10||15 Confessions Only College Students Can Relate To||6.3%|
While analyzing the data we discovered that the service’s audience is largely composed of women, so we decided to look into the leading stories by gender and compared these gender-specific points of interest to the general list. We found that the visitor’s gender impacts the content’s popularity. The top ten list for women differs from the overall list by a single story (“25 Confessions Only People In The Military Will Understand”), and three leading stories are missing from the male list.
Top ten Whisper stories by gender:
|Leading Whisper stories for men||Leading Whisper stories for women|
|#||Whisper Story||Top 10 %||#||Whisper Story||Top 10 %|
|1||13 Shocking Teacher Confessions That Will Ruin Your Childhood||24.4%||1||20 Signs Being Girly Is Not Your Thing||29%|
|2||20 Signs Being Girly Is Not Your Thing||15.0%||2||13 Shocking Teacher Confessions That Will Ruin Your Childhood||12%|
|3||25 Confessions Only People In The Military Will-Understand||14.7%||3||20 Powerful Confessions from Adopted Kids||10%|
|4||15 Confessions Only College Students Can Relate To||8.7%||4||23 Secret Confessions From Hospital Nurses That May Shock You||9%|
|5||19 Secret Confessions From Twins That May Shock You||7.7%||5||19 Secret Confessions From Twins That May Shock You||9%|
|6||21 Supernatural Confessions Only True Fans Will Understand||7.2%||6||15 Shocking Interactions Between Customers And Cashiers||8%|
|7||23 Secret Confessions From Hospital Nurses That May Shock You||6.3%||7||13 Bosses Share Their Feels When Firing An Employee||7%|
|8||22 Confessions From Flight Attendants That Will Shock You||6.3%||8||22 Confessions From Flight Attendants That Will Shock You||7%|
|9||19 Walmart Employees Reveal Stories About Workplace Mistreatment||4.8%||9||15 Confessions Only College Students Can Relate To||5%|
|10||The 18 Most Unusual Qualities That Turn People On||4.8%||10||23 Secret Confessions From Lawyers That May Shock You||5%|
Bottom line: Our personal experience, background and gender influence the type of content we consume. Understanding a website’s audience, even if only the basic demographic splits, is essential for effective advertising and campaign optimization. Remember, today’s consumers expect customized messages, personalized offers and human support.