Jumpshot’s clickstream-based solutions provide personal finance organizations with greater insight into their customers and the competition, from benchmarking search performance, identifying behavioral differences among brokerage firms, analyzing cross-domain visitation for banking sites, understanding path-to-quote for auto insurance, and more.
A competitive clickstream analysis of the full Path-to-Quote funnels of auto insurance providers shows that while Geico has the highest share of traffic, Progressive dominates the market.
36% – Geico has the largest share of traffic
5% – Geico’s share of auto insurance quotes
65% – Progressive’s share of auto insurance quotes
Click-by-click analysis of the Path-to-Trade reveals that E-Trade has the most active customer-base, which is reflected by the highest account registration and trading rates.
84% – E-Trade’s visitors are more inclined to register for brokerage accounts than Schwab’s
79% – E-Trade’s users login to their accounts more than Fidelity’s users
4-5X – E-Trade’s customers perform more stock trades
While brokerage firms rely mostly on organic traffic from both brand and non-brand terms, a non-brand analysis reveals fundamental differences in SEO and SEM tactics.
5 of Fidelity’s top ranking organic keywords are also company-owned domains
“ASAZY” ticker symbol searches generate the highest volume of paid traffic to Schwab
3/5 of E-Trade’s most clicked search ads follow a long-tail consumer query
Insights into what your customers search, stream and purchase online can help you better identify opportunities to engage them. Audience analysis for E-Trade, Fidelity and Schwab reveals that their visitors show more intent to travel internationally than the general population.
7-8X – Searches for travel related services and credit cards
3.5X – Exotic travel videos viewed
*compared to general population