A new month brings forth new features and capabilities of Jumpshot’s marketing analytics platform. Our goal is to help you make data-driven decisions quicker, so you can focus on the important things like growing your business. Today, we are announcing two new enhancements to the Jumpshot Keywords Research solution that do precisely that, enabling you to detect long-term search trends and analyze organic vs. paid contribution of each keyword, in just one glance.
Identify Long-Term Search Trends
The search industry is in a constant state of flux, causing unforecasted and frequent changes to companies’ SEO and SEM programs as search engines update their algorithms and advertising platforms. Mid to long-term search trends can be very difficult to detect in such a situation, add to that seasonality effects (think Black Friday, or Spring Break) and you’ll almost certainly get lost in the daily data. Enter Jumpshot’s Keywords Trend grouping functionality, which lets you group and view keyword trend information on a weekly or monthly bases. Use this capability to identify week-over-week or month-over-month search traffic trends easily.
Quickly analyze pre and post holiday search traffic to Walmart on a weekly level, compare monthly ‘iPhone’ related click-throughs from search to Apple.com, or even compare Amazon’s ‘Ugly Christmas Sweater’ search traffic before and after Christmas. Then, dive into the weeds to identify the exact consumer keywords behind these trends and analyze their performance in driving traffic and conversions.
Analyze Organic vs. Paid Share on the Keyword Level
Most companies have both SEO and SEM programs in place that tend to overlap on the keyword level (think brand names, product names, focus keywords, etc.). Jumpshot’s new Organic vs. Paid Share feature of the Keywords Research solution lets you understand the true strength of any keyword by displaying the organic vs. paid share of the traffic it generated.
Easily uncover the amount of organic traffic ‘iPad mini’ keywords bring into Walmart, the percentage of paid clicks Airbnb branded keywords receive, the distribution of organic and paid click-throughs of Target’s non-branded keywords and much more.
This is yet another step in our path to democratize big data and bring back keyword visibility, for everyone. Our goal is to help you gain insights and optimize your search programs based on what people actually search and do online. We’ll continue to share our product news as we roll-out new features and capabilities to our marketing analytics product suite, so stay tuned!