Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

The Future of Marketing Analytics in 2017

From Deren Baker, CEO Jumpshot Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to an essential part of every marketer’s arsenal of tools. 2016 was a big year for marketing analytics, and they’re only going to get bigger in…

By Andrew Redoble · June 26, 2017 Read More

The Future of Marketing Analytics in 2017

From Deren Baker, CEO Jumpshot Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to an essential part of every marketer’s arsenal of tools. 2016 was a big year for marketing analytics, and they’re only going to get bigger in…

By Andrew Redoble · June 26, 2017 Read More

How to Know Who Your Competitors Really Are

In the notoriously competitive tech industry, it sometimes feels like your idea is dead before it makes it off the cocktail napkin. No matter the product, someone else always seems to get there first. About 100 million businesses launch annually. That’s three businesses per second! While there may be 99 failures for every successful startup,…

By Andrew Redoble · June 22, 2017 Read More

The Secret to SNL’s Season 42 Success? Timing.

By Randy Antin, VP of Marketing at Jumpshot Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of…

By Randy Antin · June 21, 2017 Read More

Apple back on Top, with a Surprise #2: May’s Top 10 Stocks (Part 15)

An aerospace defense company, traded in London, joins our top 10 this month, along with two semiconductor companies whose share prices went in opposite directions during May. QinetiQ is the defense contractor and saw a 333 percent month-over-month (MoM) increase in searches. Nvidia’s searches were up 69 percent MoM while AMD trailed with a still…

By Andrew Redoble · June 18, 2017 Read More

Streaming Video Research: 7 Things You Can Learn About Your Viewers

Do you know what your viewers like and how they consume content online? If not, you can find out using clickstream data. Jumpshot’s CEO, Deren Baker, recently showcased some of the detailed information that clickstream data can reveal about an online show’s viewing audience. Watch his presentation and the follow-up Q&A here: What you can…

By Andrew Redoble · June 15, 2017 Read More

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them. Few companies can connect the dots when managing their massive amounts of customer information. According to research by Econsultancy and…

By Andrew Redoble · June 12, 2017 Read More

An Upgrade for the Ad Industry: Clickstream-Based Campaign Optimization

Clickstream-based campaign optimization provides a major upgrade to how ad industry players optimize their ad campaigns. You can read all about why and how clickstream-based campaign optimization works here. Every company that runs digital campaigns can benefit from clickstream-based campaign optimization including publishers, advertisers, and demand-side platforms. This is mainly due to the fact that…

By Andrew Redoble · June 8, 2017 Read More

The Key To A Better Analytics Strategy Is Collaborative Business Intelligence

From Deren Baker, CEO Jumpshot –  Since the rise of search marketing in the early 2000s, marketers’ abilities to track digital spend has grown increasingly sophisticated. Yet even though accountability has improved across channels and devices, the customer journey has become more complex. Proper attribution is now a constant pain point for marketers struggling to ascertain…

By Andrew Redoble · June 6, 2017 Read More

The Best Campaign Optimization Techniques for Old and New Campaigns

When you run an ad campaign responsibly, you don’t just set it up and forget it. You use campaign optimization techniques to learn about campaign performance and improve performance over time. And, as campaign optimization techniques improve, you adopt the new techniques to do even better. Some of the newest and best campaign optimization techniques…

By Andrew Redoble · June 1, 2017 Read More

Popular Posts

The Secret to SNL’s Season 42 Success? Timing.

By Randy Antin, VP of Marketing at Jumpshot Season 42 of Saturday Night Live, which ran from Oct. 1, 2016 to May 20, 2017, brought the show a level of success it hasn’t seen in many, many years. It scored several viral hits on YouTube and the NBC website and made SNL a centerpiece of…

A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

Data-driven dating: How to be the Million Dollar Marketing Matchmaker

As we approach the end of April, we embark on wedding season. With so many options to try out online dating, singles looking to find a match are looking at an entirely different landscape compared to five years ago. There’s quite a bit of user behavior in the dating world that marketers want to know:…

Phone Home: The Most Popular US Cell Phones of 2016

Last year was a busy one for the smartphone industry, from the exploding Samsung Galaxy Note 7, to the new iPhone headphone jack controversy, to Google’s first play in the space. With new players joining existing pioneers in the smartphone industry, gaining market share is crucial to building a brand and product that stays popular…

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