Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Four Industries to Benefit from Upstream Analytics and How You Can Benefit, Too

Marketers in any industry can identify opportunities for growth with Upstream Analytics or Focused Upstream Analytics from Jumpshot. These Upstream Analytics solutions analyze clickstream data to show marketers what their audience does online prior to taking a specific action such as purchasing a product, converting, or achieving some other key performance indicator. By using these…

By Andrew Redoble · May 22, 2017 Read More

Four Industries to Benefit from Upstream Analytics and How You Can Benefit, Too

Marketers in any industry can identify opportunities for growth with Upstream Analytics or Focused Upstream Analytics from Jumpshot. These Upstream Analytics solutions analyze clickstream data to show marketers what their audience does online prior to taking a specific action such as purchasing a product, converting, or achieving some other key performance indicator. By using these…

By Andrew Redoble · May 22, 2017 Read More

A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

By Andrew Redoble · May 15, 2017 Read More

Data Shows Snapchat’s Struggle with User Acquisition

Snap’s first-ever earnings report on May 10 disappointed investors as well as the media, reporting major losses that led to a decrease in share price after hours. Now a public company, Snap will continue to field comparisons to Facebook-owned competitor Instagram, who launched a copycat feature called Instagram Stories last August. We’ve been analyzing global…

By Andrew Redoble · May 12, 2017 Read More

Tax Season 2017: Procrastinators Love Free Stuff

Taxes are an entrenched part of our society. They’re the source of financial woes and fiscal headaches. What has been a traditionally bureaucratic and unpleasant part of our lives has garnered the attention of new do-it-yourself tax services. A market once dominated by the likes of H&R Block, TurboTax and your dad’s accountant, companies like…

By Andrew Redoble · May 11, 2017 Read More

Why your Santa Clarita Diet and CeraVe Obsession Matters

Netflix’s History of Innovation: Let’s start with a brief history lesson. Netflix has undergone a continuous, two-decade long evolution to be revered — and feared — by the greater entertainment industry. It led to the demise of Blockbuster in the 90s with its new, convenient way to rent movies. By 2007, it had launched its…

By Andrew Redoble · May 10, 2017 Read More

Popular Posts

A Way in for Netflix Originals? Americans’ Streaming Behavior Analyzed

Netflix looks to be continuing its steady infiltration into American households as 2017 rolls on. While binge-watching of the top 10 Netflix titles dropped in April by 13 percent year-over-year and 12 percent month-over-month, overall viewership increased by almost 7 percent YoY and 1 percent MoM. Read on for more monthly online streaming analysis.  …

A prelude to the first 100 days: Most popular President Trump articles

As we near the end of President Trump’s first 100 days in office, it seems clear that the once outspoken candidate will continue to garner a significant amount of mindshare in the media throughout his presidency. While no one issue has dominated the last 100 days, there have been a handful of key areas that…

Data-driven dating: How to be the Million Dollar Marketing Matchmaker

As we approach the end of April, we embark on wedding season. With so many options to try out online dating, singles looking to find a match are looking at an entirely different landscape compared to five years ago. There’s quite a bit of user behavior in the dating world that marketers want to know:…

Phone Home: The Most Popular US Cell Phones of 2016

Last year was a busy one for the smartphone industry, from the exploding Samsung Galaxy Note 7, to the new iPhone headphone jack controversy, to Google’s first play in the space. With new players joining existing pioneers in the smartphone industry, gaining market share is crucial to building a brand and product that stays popular…

Netflix streaming down in February but up over 2016: Americans’ streaming behavior analyzed

In February, viewership of the leading ten shows on Netflix fell by 13 percent and viewership of the top ten Netflix Originals was down 9 percent. However, February’s streaming volumes for the leading shows were still 18 percent higher than last February’s volumes with viewership of Netflix Originals up 56 percent year-over-year. Viewership levels weren’t…

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