Jumpshot Tech Blog

Consumer data-driven insights covering everything from search trends to shopping behavior and consumer journey mapping.

Mobile location data within the customer journey

We recently covered how the growing demand among businesses for mobile location insights has stemmed from location-aware smartphone services going mainstream. Millions of consumers enable this demand by sharing their physical location with mobile apps and sites in return for enhanced functionality or a more personalized experience. From finding your apple device to friends or…

By Noa Shavit · February 21, 2017 Read More

Mobile location data within the customer journey

We recently covered how the growing demand among businesses for mobile location insights has stemmed from location-aware smartphone services going mainstream. Millions of consumers enable this demand by sharing their physical location with mobile apps and sites in return for enhanced functionality or a more personalized experience. From finding your apple device to friends or…

By Noa Shavit · February 21, 2017 Read More

The growing demand for mobile location insights

Mobile insights have existed for as long as the mobile web has existed. However, it wasn’t until nearly every mobile phone was equipped with apps and GPS location services that companies really began to attempt to understand how mobile engagement contributes to the bigger picture of the customer journey. The rise in demand for mobile…

By Noa Shavit · February 15, 2017 Read More

2017 Starts Big for Netflix: Americans’ streaming behavior analyzed

Netflix viewership made big gains in January, with overall audience up 40 percent over December and 38 percent above the monthly average for 2016. Netflix Originals also had a huge January, with viewership up 35 percent month-over-month and 28 percent over the 2016 monthly average. However, while increased streaming of the usual suspects drove the overall…

By Noa Shavit · February 13, 2017 Read More

4 examples of better intent-based audience buying

Audience buying has evolved from basic demographic targeting to a more intent-based approach that uses general browsing activity to infer intent. This is a good first step, but there is still room to improve audience buying to target the right prospects at the right time, when they show interest in the products and services that…

By Noa Shavit · February 3, 2017 Read More

Netflix’s Bright December: Americans’ streaming behavior analyzed

Netflix viewership roared back in December after streaming activity fell to the lowest rates for 2016 in November. During December, Netflix’s overall audience grew by 56 percent over November. Netflix Originals saw even larger increases in month-over-month streaming activity, especially for binge-watching, which was up 87 percent from November. Impressive as the recovery was, overall…

By Noa Shavit · January 31, 2017 Read More

Intent-based audience buying: What is it? And how has it evolved?

Intent-based audience buying helps advertisers target audiences that are more likely to buy a specific product or service. Audience buying used to offer advertisers customer segments based on demographic information. Today, the practice relies on general web browsing data to infer consumer intent and optimize campaign targeting. This is because this type of 3rd-party data…

By Noa Shavit · January 27, 2017 Read More

A December bounceback: Top 10 domestic and international travel destinations (part 6)

Travel to both domestic and international destinations bounced back in December, but only modestly after big November losses drove domestic flight purchases down 19 percent and international travel declined by 16 percent since October. Skiers drove triple digit increases in travel to Montana and Wyoming, while a diverse set of international hotspots emerged in December….

By Noa Shavit · January 25, 2017 Read More

Popular Posts

Mobile location data within the customer journey

We recently covered how the growing demand among businesses for mobile location insights has stemmed from location-aware smartphone services going mainstream. Millions of consumers enable this demand by sharing their physical location with mobile apps and sites in return for enhanced functionality or a more personalized experience. From finding your apple device to friends or…

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

The volume of Amazon purchases by US residents was cut by over half in January compared to December. Those sales, however, were still higher year-over-year from January 2016. Purchases by UK customers were down a disappointing 57 percent month-over-month and lower than those of last January as well. While overall sales were down, US shoppers’…

The growing demand for mobile location insights

Mobile insights have existed for as long as the mobile web has existed. However, it wasn’t until nearly every mobile phone was equipped with apps and GPS location services that companies really began to attempt to understand how mobile engagement contributes to the bigger picture of the customer journey. The rise in demand for mobile…

2017 Starts Big for Netflix: Americans’ streaming behavior analyzed

Netflix viewership made big gains in January, with overall audience up 40 percent over December and 38 percent above the monthly average for 2016. Netflix Originals also had a huge January, with viewership up 35 percent month-over-month and 28 percent over the 2016 monthly average. However, while increased streaming of the usual suspects drove the overall…

Understanding the travel consumer’s path-to-purchase with Jumpshot online booking data

We are thrilled to announce that EyeforTravel featured Jumpshot’s online travel booking data in their latest white paper, “Understanding the Travel Consumer’s Path to Purchase.” We analyzed the clickstream activity of more than a quarter of a million travel purchasers from the US, UK, Germany, Brazil and India to provide a picture of the global…

4 examples of better intent-based audience buying

Audience buying has evolved from basic demographic targeting to a more intent-based approach that uses general browsing activity to infer intent. This is a good first step, but there is still room to improve audience buying to target the right prospects at the right time, when they show interest in the products and services that…

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