Late Night TV’s New King & His Streaming Kingdom

 In Behavioral Analysis, Competitive Analysis, Consumer Behavior, Growth, infographics, Popular, Site Analysis, Streaming, Traffic Sources, Trends

Within the past two years, David Letterman, Jay Leno and Jon Stewart retired, breaking hearts across America. These hosts were the kings of late night TV for decades. However, with their departures comes a new generation of comedians to fill their shoes – along with a new generation of viewers.

Recently Vanity Fair profiled the ten current faces of late night. It detailed how comedians Stephen Colbert, Trevor Noah, Conan O’Brien, James Corden, Jimmy Kimmel, John Oliver, Seth Meyers, Larry Wilmore, Jimmy Fallon and Bill Maher are reigning TV networks with their wits, attempting to fill the shoes of the late night greats. The article acknowledged that, thanks to technology innovations like online streaming and DVR, millennials watch late night shows much differently than their parents did. But what does this mean for the new crop of hosts, and for the TV networks that give them airtime? And who is the King of Late Night for this coveted generation?

Backed by the largest data panel in the industry we set out to analyze the online streaming behavior of our global consumer base to map out which host reigns supreme across user demographics and streaming platforms. Check out the infographic below for hard-hitting data about who’s watching late night’s funny guys, and where they’re viewing them.

Late Night TV Kind Based on Online Streaming Behavior


We will follow up with more insights into late night TV online streaming activity by host, platform of choice and viewer demographics soon, so stay tuned!

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