With cord cutting gaining momentum and consumers favoring streaming platforms over traditional networks, this past year was wild for the television industry. Netflix and HBO Go received more Golden Globe nominations in 2016 than any other networks or platforms, yet the two have very different streaming strategies: Netflix tends to push out season after season of both old and new shows, while HBO Go shocks audiences with its original content, which is released one episode at a time. We decided to look into the viewerships of both platforms to better understand these opposing streaming tactics, and how people respond to them.
Backed by the largest data panel in the industry, we set out to investigate the streaming behavior of the audiences for the three leading shows that aired between February 1, 2015 and January 13, 2016 on each platform: Netflix’s Orange is the New Black, Narcos and Master of None; and HBO Go’s Game of Thrones, Silicon Valley and Veep. Check out the infographic below for unique insights into these two streaming platforms.
The data proves that Netflix users love to binge watch their favorite shows, while HBO Go viewers tend to tune in live. That’s it for now; we’ll share some more data-driven insights with you soon, so stay tuned!