In the News - Archive

Rani Molla – Recode | Dec 21, 2018

Here are some of the most popular shows on Netflix — which may be leaving Netflix soon

More than half of the 50 most popular shows on Netflix are owned by companies planning to launch their own streaming services — Disney (and its to-be-acquired Fox), NBCUniversal* and WarnerMedia — according to data from analytics firm Jumpshot.


Kevin May – Phocuswire | Dec 21, 2018

The most popular articles on PhocusWire in 2018

PhocusWire’s first full calendar year is drawing to a close – and what a year it’s been.



Emily Chang – Bloomberg | Dec 17, 2018

What to Expect From Amazon in 2019

Deren Baker, Jumpshot chief executive officer, and Shira Ovide, a Bloomberg Opinion columnist, reflect on Inc.’s performance in 2018 and what’s ahead for the e-commerce giant in 2019. They speak with Bloomberg’s Emily Chang on “Bloomberg Technology.



Stephen Kraus, Ph.D, Head of Digital Insights at Jumpshot – MediaPost | Dec 11, 2019

Poised For A Happy Holiday: Key Takeaways From Black Friday And Cyber Monday

The numbers are in, and the data from Black Friday and Cyber Monday suggest that the 2018 holiday season is likely to be a happy one for brands and retailers. 


Emily Chang – Bloomberg | Nov 28, 2018

How China Trade Tensions Are Impacting Holiday Retail Sales

Deren Baker, Jumpshot chief executive officer, and Bloomberg’s Emma Chandra discuss how China trade tensions are impacting retail sales during the holiday shopping season. They speak with Bloomberg’s Emily Chang on “Bloomberg Technology.”

Ayodeji Onibalusi – Search Engine Watch | Nov 28, 2018

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing.

Ben Unglesbee – Retail Dive | Nov 20, 2018

6 Amazon private labels to watch

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins.


Laurie Sullivan – Media Post | Nov 12, 2018

Apple To Make History On Amazon

Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. Perhaps that’s why Apple signed a deal to expand the selection of products sold on Amazon, confirming that the marketplace continues to gain traction as the first stop for product-type searches online.

Thomas Bacon – Screen Rant | Nov 2, 2018

EXCLUSIVE: All Marvel Netflix Shows Have Been Losing Viewers For Years

The Marvel Netflix shows have been dropping sharply in popularity according to new viewership data provided exclusively to Screen Rant.

Michael Perlman, Chief Revenue Officer at Jumpshot – MarTech Series | Oct 31, 2018

What Lies Beneath: Unveiling the New Realities of the Twisting Online Purchase Path

There was once a time when customers would only go to one website to shop, and marketers would easily have all the customer data they needed. But that time is long gone.

Jason Del Ray – Recode | Oct 26, 2018

Amazon’s booming ad business is both a blessing and a risk

Amazon’s business unit that primarily consists of advertising revenue registered another booming quarter this summer, growing to nearly $2.5 billion in sales during the three-month period, as Amazon announced yesterday in its third-quarter results.


Emily Chang – Bloomberg | Sep 19, 2018

Amazon and Google Are Converging Around Product Search

Jumpshot CEO Deren Baker talks Amazon’s growing product search play with Emily Chang on Bloomberg Technology.


Rani Molla – Recode | Sep 10, 2018

Amazon is stuffing its search results pages with ads

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

MarketWatch | Sep 9, 2018

What does your Netflix viewing history reveal about you?

What’s your favorite Netflix show? And what does it say about you? That is a question that both Netflix and advertisers may be keen to answer.

Mar Tech Series | Sep 8, 2018

The Race Is On: Jumpshot Releases the Competitive State of Ecommerce Marketplaces Data Report

Jumpshot, the only company that unlocks walled garden data, released The Competitive State of eCommerce Marketplaces Data Report, highlighting that Walmart and other retailers are surging online while Amazon’s market share has plateaued.

Krista Garcia – eMarketer Retail | Sep 10, 2018

More Product Searches Start on Amazon

Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search.

Rebecca Stewart – The Drum | Aug 24, 2018

Why Lego is turning to Alexa and AR to safeguard the future of its humble brick

Lego’s experiments with emerging tech like the Amazon Echo are going “better than expected” as the toymaker battles to stave off a sales slump amid growing competition from more modern toys, and the internet.

James Hercher – Ad Exchanger | Aug 23, 2018

As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub

Major brands and global holding companies are preparing for a world without the Google ad ID.

Comscore | Aug 22, 2018

Briarcliff Entertainment Uses comScore Solution for Upcoming Michael Moore Documentary

comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Briarcliff Entertainment utilized the Forecast offering to help determine the release date of the upcoming Michael Moore documentary, “Fahrenheit 11/9.”


Lauren Thomas – CNBC | Aug 22, 2018

Target shares surge on unprecedented growth in foot traffic and earnings beat

Target reports the strongest same-store sales growth in 13 years.

Paul R. La Monica – CNN Money | Aug 22, 2018

Why Lowe’s is closing stores and slashing inventory

Lowe’s is slimming down to better compete with Home Depot.

Robin Kurzer – Marketing Land | Aug 22, 2018

Facebook rolls out mobile-first video creation tools for advertisers

Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.

Robert Williams – Mobile Marketer | Aug 21, 2018

Giphy gets into the stories game

Giphy, the database and search engine for looped video clips, added its version of the popular stories format to its website this week, according to The Verge. Like Snapchat and Instagram’s stories — which string together multiple images in a single post — Giphy’s version is a series of GIFs with subtitles.

Nick Pike – App Informers | Aug 21, 2018

Streaming Services Becoming More Popular in Wi-Fi Households

A new report is showing that streaming services are becoming more popular in households that have Wi-Fi.

Sara Jerde – AdWeek | Aug 21, 2018

Condé Nast Gives Unduplicated Look at Readers Across Print, Social and Digital

Condé Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social.

Digital Journal | Aug 20, 2018

Clickstream Analytics Market 2018 | Analysis, Future Plans, Technological Advancement, Target Audience, Growth Prospects, Application, Solutions, Developments Status, Segmentation, Trends by 2023

Clickstream Analytics can be used as a powerful tool to generate data logs that is collected, analyzed and churning out from the online platforms. However, collecting valuable insights from this data logs is quite challenging and these data logs in semi structured formats causes limitation in high cost, complexity and delay in analytics generation.

 Seb Joseph – Digiday | Jul 24, 2018

‘You can’t just treat it as a retail platform’: Inside Lego’s Amazon voice strategy

Lego is spending more money on Amazon, using everything from video advertising to voice to augmented reality.

Joe Mandese – Media Post | Jul 23, 2018

Does Design Matter? Reboot Proves It Does

Does site design matter? A Jumpshot analysis of actual user conversation data pre- and post-’s site redesign in May suggests it absolutely does.

Krista Garcia – eMarketer Retail | Jul 19, 2018

Amazon Moves the Needle with Marketplace Sales

Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.

April Berthene – Internet Retailer | Jul 19, 2018

Amazon’s Prime Day tech problems hurt its conversion rate

Many retailers, including Target, Best Buy and Kohl’s enjoyed large conversion rate increases during Prime Day 2018. Amazon’s conversion rate soared 40% on Tuesday, July 17, but only a modest 4% on Prime Day’s debut day on July 16.


Emily Chang – Bloomberg News | Jul 17, 2018

Bloomberg Technology Report (Video)

The only daily news program focused exclusively on technology, innovation and the future of business from San Francisco.

Travis Hoium – The Motley Fool | Jul 17, 2018

The Next Company on Jeff Bezos’ Hit List May Shock You

Amazon has set its sights on another much smaller competitor, this time in a food and beverage space where it hasn’t traditionally been a powerhouse.

Allison Schiff  – Ad Exchanger | Jul 12, 2018

Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky.

Search Engine Journal | Jul 12, 2018

The Future of Enterprise Search: Visual, Voice & Vertical

Every week, new announcements create opportunities for brands to deliver better customer experiences through search.

Hugh Williams – ExchangeWire | Jun 8, 2018

Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales

RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space.

Krista Garcia – eMarketer Retail | Jun 4, 2018

Amazon Doesn’t Dominate Private-Label Sales (Yet)

If it seems like Amazon dominates most online retail categories, that’s because it does.

Daphne Howland – RetailDive | Jun 4, 2018

Amazon ‘doesn’t have private labels cracked,’ report says

Amazon claims more than 80% of consumer conversions against other e-commerce sites across diverse product categories, and that continues to grow as much as 14% quarter over quarter, according to a new report from analytics firm Jumpshot.

Amy Gesenhues  — Marketing Land | May 31, 2018

Amazon owns more than 90% market share across 5 different product categories [Report]

Reports from Kleiner Perkins’ Mary Meeker and e-commerce data firm Jumpshot underscore Amazon’s growing e-commerce power.

Laurie Sullivan  — MediaPost | May 31, 2018

Amazon Search Focuses On Its Private Labels

Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, according to a report released this week.

Deena M. Amato-McCoy — Chain Store Age | May 31, 2018

Study: Amazon’s market share is on the upswing cross-category — but not all of them

Amazon continues to eat market share across diverse product categories, especially commodities. The online giant has more than 80% of conversions in the first quarter of 2018 compared to other e-commerce sites across diverse product categories, according to the “State of the Amazon Era Data Report, Q1 2018,” from Jumpshot.

April Berthene — Internet Retailer | May 8, 2018

Online flower sales for Mother’s Day lag behind Valentine’s Day

Conversion rates for major online flower retailers—including Inc.’s; FTD Companies Inc.’s and; and—are increasing as Mother’s Day (May 13) approaches, according to marketing analytics firm Jumpshot.

Rand Fishkin – SparkToro| April 4, 2018

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. But one source that’s been consistently excellent is Jumpshot, a collector and provider of anonymized, clickstream-level data from millions of real people’s browsers (both mobile and desktop).

Daniel Keyes – Business Insider | March 27, 2018

This is the fallout from Toys “R” Us’ closing

Toys “R” Us is set to close or sell all of its US stores, as a lackluster holiday season, inhospitable retail environment, and billions in debt forced it to go beyond its original plans to close only 182 of its US stores.

MarTech Series | March 22, 2018

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Jumpshot, the only company that unlocks walled-garden data, announced that it has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

EContent Magazine | March 22, 2018

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

James Melton — Internet Retailer | March 21, 2018

Amazon dominates the online sales of four major toy brands

For online sales of Lego, Mattel, Hasbro and Nintendo products, Amazon’s market share was 83.3% or higher, according to Jumpshot.

Jacqueline Renfrow — FierceRetail | March 16, 2018

Toys R Us did too little, too late

Toys R Us plans on selling off or closing its remaining 700 U.S. stores. The 70-year-old toy store tried to keep doors open by filing for bankruptcy protection in September 2017, but by then the company was $5 billion in debt and was spending $400 million a year to service it. And most analysts believe it wasn’t e-commerce that led to the retailer’s demise but rather a lack of progression.

April Berthene — Internet Retailer | March 12, 2018

Valentine’s Day 2018 online sales recap in charts

Shoppers leave online Valentine’s Day purchases for the final few days before the holiday. Valentine’s Day is a last-minute holiday for most shoppers. An analysis of web traffic and conversion rates point to online shoppers putting off shopping for the Feb. 14 holiday until Feb. 1, with the peak days on Feb. 12 and 13.

April Berthene — Internet Retailer | March 5, 2018

Mobile shopping surges for Valentine’s Day

Valentine’s Day was a very mobile holiday, according to personalization vendor Qubit. Mobile sales represented 37.9% of e-commerce transactions for Valentine’s Day shoppers, up from 27.6% in 2017, according to data aggregated from 31 U.S. retailers on Qubit’s platform Feb. 1-13.

Kevin May | March 2, 2018

Google Flights: the mainstream player everyone feared?

Google doesn’t really talk about how well its Flights metasearch engine is shaping up against its powerful competitors – but external data providers can help shine a light.

Max Willens — DIGIDAY | March 2, 2018

Viral publishers see sharp engagement drops on Facebook

LittleThings shut down after Facebook’s algorithm change cut its organic reach by 75 percent, but it’s not the only social publisher that’s in danger, data from several analytics firms suggests.

April Berthene — Internet Retailer | February 16, 2018

Flower retailers’ conversion rates surge in the lead-up to Valentine’s Day

Conversion rates for online flower retailers hit their peak Feb. 12 and Feb. 13 in preparation for Valentine’s Day, according to exclusive data from marketing analytics firm Jumpshot.

April Berthene — Internet Retailer | January 19, 2018

How top retailers’ conversion rates stack up for holiday 2017

A complete look at desktop conversion rates for the 2017 holiday season reveals that for the largest holiday-focused online retailers, conversion rates peaked during the Thanksgiving weekend and dramatically dropped after Dec. 21, according to marketing analytics firm Jumpshot.

Danny Goodwin — Search Engine Journal | December 29, 2017

60+ Mind-Blowing Search Engine Optimization Stats

Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs SEO. Period. Small. Medium. Large. Startup. Local business. Global brand.

Stefany Zaroban — Internet Retailer | December 5, 2017

Web traffic levels off for many top e-retailers in the first few days of December

In the first three days of December, visits to 100 top online retail sites decrease versus the comparable period last year, while Amazon increases its share of total traffic.

Internet Retailer | November 29, 2017

Black Friday and Cyber Monday conversion rate winners and losers

Conversion rates on many large online retailers’ websites were higher on Black Friday than they were on Cyber Monday, according to exclusive data from marketing analytics firm Jumpshot.

MediaPost | November 29, 2017

Amazon Holiday Conversions Jump On Desktop

Two-thirds of shoppers running across Jumpshot’s analytics platform, which supports desktop and mobile, made purchases on Amazon this past Black Friday and Cyber Monday.


CNBC | September 19, 2017

Instagram closes in on Snapchat with new users

CNBC’s Julia Boorstin reports on Instagram coming closer to more new users than Snapchat.


RECODE | September 19, 2017

Instagram is rapidly eating away at Snapchat’s share of new users

More new users are signing up for Snapchat than Instagram in the United States — but probably not for long, according to new data from Jumpshot, a marketing analytics company.


VARIETY | August 18, 2017

Netflix’s ‘Marvel’s The Defenders’ Poised for Binge-Viewing Pop, Data Indicates

There are no standard “ratings” for Netflix. But “Marvel’s The Defenders,” the streamer’s newest original series in the…


Google Image Search Loses Market Share As Amazon, Facebook Rise

A breakdown of searches on major web properties found that Google’s core search grew in market share from 58.84% in…

 | Published on July 26, 2017

Does Walmart have a shot against Amazon?

Walmart is putting in quite an effort to try and keep up with Amazon, but it still has a long way to go if it’s going to stack up.


 | Published on July 11 2017

Amazon Prime Day Deals Prompt Discounts as Top Products Sell Out

CNBC’s Courtney Reagan takes a look at what Amazon’s Prime Day could mean for the company’s top and bottom line…

 | Published on July 3, 2017

Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer data. That is a relief…

MultiChannel Merchant

 | Published on June 29, 2017

With Prime Day Set, Amazon Expected to be Winner Once Again

Ready or not, here it comes the boom, again. Amazon has announced that the third annual Prime Day will be held on Tuesday…

 | Published on June 26, 2017

IRI Partners with Jumpshot to Further Enhance Industry-Leading Suite of E-Commerce Solutions

CHICAGO & SAN FRANCISCO–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services for consumer, retail …

 | Published on June 13, 2017

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message…

 | Published on June 13, 2017

The Fidget Spinner Trend is Ending and You Missed It

You’ve probably seen them, whirring between the thumbs and index fingers of school children, celebrities, and even Barron Trump …

 | Published on June 13 2017

There are no runaway shows when it comes to children’s TV on Netflix

The pie chart for this month’s top children’s TV shows on Netflix is about as evenly divided as possible. Still, the debut of Season 3 of …

 | Published on June 7, 2017

Jumpshot Launches Clickstream Data Tools for Marketers

Jumpshot, a marketing analytics company, has launched a suite of products that provides marketers with powerful data on online …

Press Releases - Archive
prn cision

PRNewswire | Sep 6, 2018

The Race is On: Jumpshot Releases The Competitive State of eCommerce Marketplaces Data Report

Jumpshot today released The Competitive State of eCommerce Marketplaces Data Report, highlighting that Walmart and other retailers are surging online while Amazon’s market share has plateaued.

prn cision

PRNewswire | Aug 22, 2018

Jumpshot Launches to Provide First-Ever Access to Consumer Insights Across Walled Garden Online Marketplaces

Jumpshot today announced the launch of, a data dashboard and news website showcasing walled-garden consumer insights from all the major online marketplaces such as Amazon,, Target and Macy’s, among others.

jumpshot logo

Jumpshot | Aug 16, 2018

Jumpshot Wins Gold Stevie Award for Company of the Year in 2018 International Business Awards

Jumpshot, the only company that unlocks walled garden data, was named the winner of a Gold Stevie® Award in the Company of the Year – Internet/New Media category in The 15th Annual International Business Awards® today.

prn cision

PRNewswire | June 20, 2018

New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces

Additionally, 73 percent of marketers feel Amazon has an unfair advantage because they do not share full path-to-purchase insights.

prn cision

PRNewswire | March 30, 2018

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories

Jumpshot, the only company that unlocks walled garden data, today released the State of the Amazon Era Data Report for Q1 2018. The report explores whether Amazon is a friend or a foe for brand marketers.

jumpshot logo

Jumpshot | May 21, 2018

Jumpshot Honored with Most Innovative Tech Company of the Year 2018 Bronze Stevie Award

Jumpshot, the only company that unlocks walled garden data, today announced the company was named the winner of a Bronze Stevie® Award for the Most Innovative Tech Company of the Year – Up to 2.500 employees – category in The 16th Annual American Business Awards®.

prn cision

PRNewswire | March 21, 2018

Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and

prn cision

PRNewswire | November 15, 2017

Jumpshot Walled Garden Data Report Reveals that More than 50 Percent of Retail Purchases Occur on Marketplaces

The growth of eCommerce platforms has driven consumers away from brand sites to marketplaces; The Report provides insights into actual consumer conversions in these walled marketplaces

prn cision

PRNewswire | November 15, 2017

Jumpshot Releases Campaign Optimization Solution to Provide Marketers with a View into Walled Gardens

Campaign Optimization unlocks important, previously hidden data on consumer behavior throughout the entire digital ecosystem