In the News

Becky Waller-Davies – Retail Week | June 28, 2019

Analysis: Will Instagram be your biggest sales channel?

As Instagram sets out its plans to move from social to shopping, we ask if the platform can be retail’s next big sales channel?

Gary Burtka – Search Engine Watch | June 28, 2019

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.

Ethan Wolff-Mann – Yahoo Finance | June 26, 2019

Aggrieved businesses are lining up against Google

For years, companies like Genius, Yelp, and Celebrity Net Worth have complained that Google has been lifting their content, specifically to replace the very services these companies provide.

Alex Sherman – CNBC | June 25, 2019

NBC is removing ‘The Office’ from Netflix in 2021 and putting it on its new streaming service

NBC has decided to remove “The Office” from Netflix in 2021 and include the show in the company’s new streaming service. The deal will be exclusive for five years.

search engine land

George Nguyen – Search Engine Land | June 19, 2019

49% of all Google searches are no-click, study finds

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016.

Stephen Kraus – Search Engine Watch | June 19, 2019

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition.

The Wall Street Journal

Robert McMillan – The Wall Street Journal | June 16, 2019

Lyrics Site Accuses Google of Lifting Its Content

Genius says it can prove lyrics from its site are appearing in Google search information panels—by examining the apostrophes | June 15, 2019

Jumpshot Honored with Gold and Silver Stevie Awards in the 2019 American Business Awards

Jumpshot, the only company that unlocks walled garden data, today announced that the company is the winner of two Stevies from the American Business Awards — Gold for Company of the Year and Silver for Most Innovative Company of the Year.


Laurie Sullivan – Search Marketing Daily | June 14, 2019

Search Traffic Data Yields Insights On Brands, Retailers That Failed At eCommerce

Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of, which it bought for $3.3 billion three years ago, into the rest of its business.

business insider

Travis Clark – Business Insider | June 14, 2019

The final ‘Jessica Jones’ season marks the end of Netflix’s Marvel TV shows — here are the likely reasons they were all canceled

Viewership for “The Punisher” fell by 40% from its first to second seasons in their first weekends of release, according to estimates provided by analytics company Jumpshot in January. The show was then canceled in February.

The Atlantic

Shirley Li – The Atlantic | June 14, 2019

The Marvel-Netflix Universe’s Final Hero

…They’ve also pointed to the waning popularity of the shows: Netflix rarely releases viewing data, but the marketing-analytics firm Jumpshot concluded that The Defenders had been the least-viewed Marvel series in its release month.

CSA Staff – Chain Store Age | June 13, 2019

Walmart in Big Overhaul of

…digital intelligence firm Jumpshot said that Jet was losing its distinct identity and that transactions on the site were down 56% year-over-year. The report, “Retail Winners, Losers and Amazon,” noted that Jet’s paid search traffic fell from 17.4 million visits in the first quarter of  2017 to under four million in the third quarter of 2018.

The Wall Street Journal

Keach Hagey, Rob Copeland, Sam Schechner – Wall Street Journal | June 5, 2019

Google Gets Ready for Legal Fight as U.S. Mulls an Antitrust Probe

As Google cemented its powerful position in recent years, the tech giant’s executives said they believed they were helping web users get information and letting publishers and advertisers connect more efficiently.

Stephen Lovely – | June 5, 2019

We May Finally See the Disadvantage of “Game of Thrones”

Game of Thrones is over. HBO’s monster hit was arguably the biggest TV show of the golden age of television: it drew in millions upon millions of viewers…

Dan Berthiaume – Chain Store Age | June 3, 2019’s IPO will be worth…

PetSmart subsidiary is coming closer to launching its planned IPO.

Jeff Bercovici – Inc. | May 17, 2019

Why Breaking Up Big Tech Won’t Fix the Real Problem With Silicon Valley

The platforms have been brutal to startups. But there’s a simpler fix.

Yahoo Finance | May 22, 2019

Jumpshot Honored with Gold and Silver Stevie® Awards in the 2019 American Business Awards®

Jumpshot, the only company that unlocks walled garden data, today announced that the company is the winner of two Stevies from the American Business Awards®

Anna Hensel – Digiday | May 21, 2019

How Google is pitching retailers as it looks to grow its commerce business

As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce platform to do so.

Hilary George-Parkin – Footwear News | May 17, 2019

Google Is Driving Less Traffic to E-Commerce Sites as It Ramps Up Its Own Shopping Efforts

The way shoppers search, discover and buy products online is changing, and retailers need to adapt to keep up with the competition.

business insider

Travis Clark – Business Insider | May 14, 2019

The 30 Most Popular Shows From Netflix and Other Streaming Services in 2019, So Far

Netflix has been on a cancellation spree lately, but that hasn’t stopped viewers from tuning in.

Daisuke Wakabayashi and Karen Weise – The New York Times | May 14, 2019

Attention, Amazon Shoppers: Google Wants Some of Your Spending Money

Google has plans to more aggressively go after Amazon’s e-commerce business.

The Wall Street Journal

Alina Dizik – The Wall Street Journal | May 13, 2019

The Sum of the Parts of STEM Toys Can Equal a Giant Mess

A new generation of knickknacks meant to inspire a love of science and math can become a headache for parents; Legos aren’t the only floor hazard

The Wall Street Journal

Suzanne Vranica – The Wall Street Journal | April 4, 2019

Amazon’s Rise in Ad Searches Dents Google’s Dominance

Consumer-goods firms and retailers are among advertisers shifting dollars to Amazon, reflecting changing shopper behavior

Travis Clark – Business Insider | Feb 1, 2019

Netflix has canceled ‘Fuller House’ after 5 seasons, but most viewers abandoned it after season one

Viewership dropped dramatically after its first season, according to data from the analytics company Jumpshot.


Emily Chang – Bloomberg | Jan 31, 2019

Amazon’s E-Commerce Dominance Will Carry Over Into 2019, Jumpshot CEO Says

Deren Baker, Jumpshot chief executive officer, and Tom Forte,  D.A. Davidson analyst, break down Inc.’s fourth-quarter earnings on “Bloomberg Technology.”


Marianne Wilson – Chain Store Age | Jan 31, 2019

Winners, losers in 2018 e-commerce

When it comes to the winners and losers in online sales, Amazon is in a class by itself. And while some competitors are coming on strong, is not among them.


Donovan Russo – CNBC | Jan 26, 2019

‘The Punisher’ is back on Netflix, but comic book fans wonder if the antihero can survive 2019

“The Punisher” season 1 had a 70 on Jumpshot’s Index, but recent reports using Jumpshot data indicate its second season has experienced a decline of 40 percent.


search engine land

Greg Sterling – Search Engine Land | Jan 24, 2019

Data: Google organic search CTRs decline on desktop, see big drop on phones

New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of click-through rates (CTRs) on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks


Ashley Rodriguez – Quartz | Jan 24, 2019

If Netflix wants to keep “The Office,” it’s going to be very, very expensive

Netflix pushed the popularity of The Office to new heights after it started streaming reruns of the US TV sitcom, as far back as 2011 in the US. Soon, the streaming giant will have to pay up to hold onto the beloved show.


Adam Levy – The Motley Fool | Jan 17, 2019

Can NBC Take On Netflix and Disney With a Free Streaming Service?

NBCUniversal is the latest media company to throw its hat into the ring with plans for a direct-to-consumer streaming service. Well, almost direct-to-consumer.


 Austen Goslin – Polygon | Jan 16, 2019

Steve Carell’s new show Space Force could be Netflix’s replacement for The Office

The streaming service accompanied the show’s announcement with a short teaser trailer that doesn’t really show much other than a shot of the earth from space, with a heavy emphasis that Space Force is being brought to you by the creative minds behind The Office.


Stephen Kraus, Ph.D, Head of Digital Insights at Jumpshot – Digital Commerce 360 | Jan 16, 2019

Six things to expect from Amazon in 2019

Amazon will address its weaknesses and build on its strengths. And look for the e-commerce giant to continue diversifying and to move further into the world of bricks-and-mortar retailing.


April Berthene – Digital Commerce 360 | Jan 9, 2019

Holiday 2018 conversion rates—which retailers bucked trends?

Typically, conversion rates for online retailers during the holiday season follow a similar pattern: Increase once the calendar flips to Nov.


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Todd VanDerWerff – Vox | Jan 7, 2019

Netflix’s upcoming content crisis, in one chart

A recent chart compiled by Vox’s sister site Recode, using data from the analytics firm Jumpshot, underlines the major issues facing Netflix in the next five years.


Press Releases
prn cision

PRNewswire | July 22, 2019

Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer Journey

Ascential receives a 35 percent equity stake in Jumpshot valued at $60.76 million; the deal brings marketers unparalleled path-to-purchase consumer insights to optimize digital commerce performance.

jumpshot logo

Jumpshot | June 13, 2019

Jumpshot Media Roundtable Report: Industry Leaders Discuss How to Win in a Fast-changing eCommerce Landscape

Amazon has “figured out the science of converting shoppers to buyers” and is now emerging as a major contender in the battle for brands’ ad dollars, according to Stephen Kraus, PhD, head of digital insights at Jumpshot, who opened up a roundtable discussion about the state of eCommerce in New York City.
prn cision

PRNewswire | May 22, 2019

Jumpshot Honored with Gold and Silver Stevie® Awards in the 2019 American Business Awards®

Jumpshot, the only company that unlocks walled garden data, today announced that the company is the winner of two Stevies from the American Business Awards® — Gold for Company of the Year and Silver for Most Innovative Company of the Year.

prn cision

PRNewswire | May 16, 2019

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and Influencers

Key findings show that Google has lost ground to Amazon for product search, growing 54 percent in sponsored product views since last year, and that the top 10 YouTube influencer channels drove 21 percent of Amazon’s influencer conversions.

prn cision

PRNewswire | Apr 10, 2019

Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never Before

Brands like Unilever, Microsoft, Google and Yelp are leveraging the Jumpshot platform to better understand and connect with consumers.

prn cision

PRNewswire | Feb 13, 2019

Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018.

Globe Newswire | Jan 31, 2019

An eCommerce Year in Review: Jumpshot Reveals Retail Winners, Losers and Amazon Data Report

Jumpshot the only company that unlocks walled garden data, today released the Retail Winners, Losers and Amazon Data Report, highlighting that brick-and-mortar-focused retailers, like Office Depot, posted mixed results online while online-focused niche players, such as Etsy and Wayfair, made strides.