In the News

Stephen Kraus – MediaPost | January 24, 2020

Amazon’s Biggest Strength: Utilitarian Products With Utilitarian Journeys

Amazon’s dominance makes daily headlines, but a key question remains: What is Amazon’s strongest category?

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Rani Molla – Vox | January 21, 2020

Amazon Ring sales nearly tripled in December despite hacks

The security company Ring’s online sales in the US grew 180 percent in December compared with a year earlier, according to new data from Jumpshot, a data analytics firm that tracks URL data from a sample of tens of millions of people.

retail dive

Robert Williams – Retail Dive | January 17, 2020

Google unifies apparel shopping on mobile search

Google is letting smartphone users see clothing and accessories from multiple online stores in a new section on mobile search, according to a blog post by Denise Ho, group product manager of Google Shopping.

Digital Doughnut

Georges Fallah – Digital Doughnut | January 15, 2020

8 Digital Marketing Trends For 2020: Are You Ready?

2019 was a busy year for marketers.


eMarketer | January 7, 2020

Do Most Searchers Really Start on Amazon?

Historically, most marketers have equated search with general search engines like Google.

Search Engine Journal

Anna Crowe – Search Engine Journal | January 6, 2020

11 Important Image SEO Tips You Need to Know

Think about the last time you uploaded an image to your website.

search engine land

George Nguyen – Search Engine Land | December 26, 2019

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high.

the guardian

Jack Schofield – The Guardian | December 18, 2019

How can I get better at using Google search?

Michael struggles to find the search results he’s looking for, and would like some tips for better Googling


Ben Davis – econsultancy | December 18, 2019

SEO trends in 2020: What do the experts predict?

To me at least, it has seemed like a shaky year for SEO.

Forbes | December 11, 2019

Uncovering The True Value Of Influencer Marketing On YouTube

For too long, YouTube influencer marketing has been measured incorrectly — or, at least, terribly incomplete; it’s typically measured like a digital channel, where only direct link clicks (vanity URL, or promo code) are measurable. This has left many user actions untrackable to even the most powerful brand measurement teams.

Refinery29 | December 6, 2019

Fuller House Isn’t Over Just Yet

On Dec. 6, the final season of Fuller House hit Netflix. But it’s not actually the end of the show quite yet.


Bloomberg Technology | December 2, 2019

The Winners and Losers of Cyber Monday

Jumpshot Head of Digital Insights Stephen Kraus and Wedbush Securities Managing Director Dan Ives discuss online holiday retail sales with Bloomberg’s Taylor Riggs on “Bloomberg Technology.”

USA Today

Jefferson Graham – USA Today | December 1, 2019

Alexa, can’t you stop all those ads on Amazon?

You’re not imagining that you’re seeing more ads on Amazon. They are out in force.


Kayla Keegan – Good Housekeeping | November 30, 2019

Candace Cameron Bure Does Not Think ‘Fuller House’ Should Be Ending

If you follow Candace Cameron Bure’s Instagram, you’re well aware that the actress has had a hard time bidding farewell to Fuller House, the Netflix reboot of the original ’90s sitcom Full House.

la times

Associated Press | November 27, 2019

Amazon ads are a booming business — but a turnoff for shoppers

Mike Maddaloni went to knowing exactly what he wanted to buy.

associated press

Joseph Pisani – Associated Press | November 26, 2019

Ad business a boon for Amazon but a turn-off for shoppers

Mike Maddaloni went to knowing exactly what he wanted to buy.

digital commerce 360

Stephen Kraus – Digital Commerce 360 | November 26, 2019

Five ecommerce headlines to expect from Black Friday & Cyber Monday

It’s that time of year—when visions of turning profitable dance in the heads of retailers and brands.


Mahir Prasad – clickz | November 21, 2019

The state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt.


Laurie Sullivan – MediaPost | November 19, 2019

Search: Customers Feel Misled By Top-Ranked Results, Study Finds

Some 51% of consumers say when searching for information on a product, they sometimes feel misled by one of the websites in the search result

The Wall Street Journal

Kirsten Grind, Sam Schechner, Robert McMillan and John West – The Wall Street Journal | November 15, 2019

How Google Interferes With Its Search Algorithms and Changes Your Results

Every minute, an estimated 3.8 million queries are typed into Google, prompting its algorithms to spit out results for hotel rates or breast-cancer treatments or the latest news about President Trump.

business insider

Shona Ghosh – Business Insider | November 14, 2019

10 things in tech you need to know today

Good morning! This is the tech news you need to know this Thursday.

search engine land

George Nguyen – Search Engine Land | November 14, 2019

Rand Fishkin on optimizing for and against Google

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.


Kate Rooney – CNBC | November 13, 2019

Google is getting into banking to take back the business it lost to Amazon

The tech giant is launching customer checking accounts in a partnership with Citigroup and Stanford Federal Credit Union.


Evan Niu – The Motley Fool | November 13, 2019

Disney+ Is Already Approaching 2 Million Subscribers

Yesterday, Disney (NYSE: DIS) launched its highly anticipated video-streaming service Disney+, which was mired by various technical glitches.


Laurie Sullivan – MediaPost | November 13, 2019

Nike Pulls Money From Amazon

Only 1.4% Of Product Views Came From Sponsored Search

business insider

Travis Clark – Business Insider | November 11, 2019

Disney Plus already has nearly 2 million subscribers in the US before launch, according to data firm Jumpshot

Disney Plus already has 1.9 million US subscribers ahead of its launch on Tuesday, according to data from analytics company Jumpshot.

International Business Times

Rishabh Jain – International Business Times | November 1, 2019

Netflix rival Disney+ has reportedly gathered million subscribers, even before launch

At one point, it seemed like Netflix had become the undisputed king of OTT platforms, despite the presence of bigwigs such as Amazon Prime Video.


Laurie Sullivan – MediaPost | November 1, 2019

Connecting Thread Of Struggling Retailers In Shadow Of Amazon’s Growth

Not surprisingly, Amazon tops the list of Jumpshot’s analysis of more than 1.5 billion digital transactions during the first nine months in 2019 — more than four times the number for eBay, 20 times more than Walmart, and 66 times more than Target.


Sarah Perez – TechCrunch | October 31, 2019

Study claims Disney+ already has over a million US subscribers, pre-launch

Disney’s new streaming service, Disney+, doesn’t launch until mid-November, but it may have already signed up more than a million customers in the U.S., according to new data from analytics firm Jumpshot, out this week.

Digital Trends

Allison Matyus – Digital Trends | October 31, 2019

Disney+ streaming service reportedly already has over 1 million subscribers

Even though Disney+ doesn’t launch until November 12, it reportedly already has more than a million subscribers.


Rebecca Sentance – Econsultancy | October 28, 2019

18+ stats that show how search and SEO are changing

It has been more than two decades since some of the earliest web search engines were launched.


Bloomberg Technology | October 24, 2019

Amazon Can Drive Profitability So Spending Isn’t a Concern, Jumpshot CEO Says

Jumpshot Chief Executive Officer Deren Baker and Bloomberg Intelligence’s Jitendra Waral break down Inc.’s third-quarter earnings and forecast on “Bloomberg Technology.”


Deren Baker – MediaPost | October 17, 2019

Why Netflix Is The Most Vulnerable Digital Giant

Digital markets today are defined by a few dominating presences. Google. Amazon. Facebook. Apple. Netflix.


Karlene Lukovitz – MediaPost | October 17, 2019

Mixed Analyst Reviews For Netflix’s Q3 Performance, Outlook

Netflix’s stock price rose 10% in after-market trading after its much-anticipated third-quarter earnings report late yesterday.

business insider

Ashley Rodriguez – Business Insider | October 16, 2019

Netflix will report its most pivotal earnings in years today. Here’s what Wall Street is looking for.

All eyes are on Netflix this week as the company prepares to report earnings for the third quarter on Wednesday.


Laurie Sullivan – MediaPost | October 14, 2019

Can Toys R Us Bring Back Target’s Online Toy Shoppers?

This weekend I went into the local Target store looking for birthday and holiday gifts for my granddaughter.

The Wall Street Journal

Matt Stoller – The Wall Street Journal | October 11, 2019

Why U.S. Businesses Want Trustbusting

The loudest complaints against today’s monopolies come not from Occupy Wall Street types but from leaders of firms seeking freedom of commerce

MultiChannel Merchant

Daniela Forte – MultiChannel Merchant | September 29, 2019

Forever 21 Filing for Chapter 11 Bankruptcy

The New York Times reported the company will cease operations in 40 countries including Canada and Japan and close up to 178 stores in the U.S. and 350 overall.


Steve Ellwanger – MediaPost | September 27, 2019

Amazon’s CPG Ecommerce: Slowing But Still Dominant

“Alexa, how’s Amazon doing in CPG ecommerce?”

The Atlantic

Lora Kelley – CNET | September 23, 2019

The Google Feature Magnifying Disinformation

Google’s knowledge panels contain helpful facts and tidbits. But sometimes they surface bad information, too.

Alison Denisco Rayome – CNET | September 17, 2019

Amazon search now ranks in-house products highest, report says

Amazon disputes a Wall Street Journal report that says search results now favor its own brands more than in the past.

The Wall Street Journal

Dana Mattioli – The Wall Street Journal | September 16, 2019

Amazon Changed Search Algorithm in Ways That Boost Its Own Products

The e-commerce giant overcame internal dissent from engineers and lawyers, people familiar with the move say

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Rani Molla – Vox | September 16, 2019

More of the products you view on Amazon are coming from ads

One out of 10 products pages you visit on Amazon comes from sponsored content, a 3 percentage point jump up from last year.

business insider

Aaron Holmes – Business Insider | September 16, 2019

Amazon reportedly altered its search algorithms to favor its own products, against the advice of its own lawyers

Amazon is disputing a report that it adjusted its retail search algorithms to favor its own products and listings that would make it the most money.

Travis Clark – Business Insider | September 17, 2019

Netflix has acquired the global streaming rights to ‘Seinfeld’ — all 180 episodes of it

In a major victory for Netflix, the streaming giant has acquired the global streaming rights to the hit 1990s sitcom, “Seinfeld.”

Aaron Holmes – Business Insider | September 17, 2019

Amazon denies a report that it altered its search algorithms to favor its own products

Amazon is disputing a report that it adjusted its retail search algorithms to favor its own products and listings that would make it the most money.

The Wall Street Journal

Dana Mattioli – The Wall Street Journal | September 16, 2019

Amazon Changed Search Algorithm in Ways That Boost Its Own Products

The e-commerce giant overcame internal dissent from engineers and lawyers, people familiar with the move say

vox logo

Rani Molla – Vox | September 16, 2019

More of the products you view on Amazon are coming from ads

One out of 10 products pages you visit on Amazon comes from sponsored content, a 3 percentage point jump up from last year.

Drew Marliner & Kaylee Pope – Performics | September 13, 2019

The Featured Snippet: August 2019

The Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See below for the latest version of The Featured Snippet.

Rondebosch SEO | September 7, 2019

10 Exclusive Survey Insights Search Engine Watch

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks. It’s a win-win.

Richard Godwin – | August 21, 2019

The age of comfort TV: why people are secretly watching Friends and The Office on a loop

BoJack Horseman is a rare thing on Netflix in that it is a) original, b) critically adored and c) extremely popular. It is the 15th-most-viewed Netflix show in the US, according to the analytics firm Jumpshot (one of the best guides to what is popular on the platform, as Netflix doesn’t release stats).s.

Mix – The Next Web | August 14, 2019

Over 50% of Google searches result in no clicks, data shows

Google is hungry for your clicks. But it turns out that more than half of all Google Search queries now result in no clicks.

Stephen E. Arnold – BeyondSearch | August 14, 2019

Accusing the Google: A New Blood Sport?

Years ago Google provided a Web search system. People used the system because it provided more comprehensive results than AltaVista, Lycos, and similar systems. People accepted Google. There are online users who use no other mechanism for locating online information.

Tech – CNBC | August 13, 2019

Google’s jobs search draws antitrust complaints from rivals

Google’s fast-growing tool for searching job listings has been a boon for employers and job boards starving for candidates, but several rival job-finding services contend anti-competitive behavior has fueled its rise and cost them users and profits.

Dr. Frank Zimmer – Digital Marketing Expo & Conference | August 7, 2019

10 tips for improving product data on amazon

If you want to sell on Amazon, potential customers have to be able to find you – ideally, before they find the competition. A study conducted by analysts Jumpshotshowed that more than two thirds of clicks on Amazon offers come from the first page of search results.

Grace Bowden – Retail Week | August 7, 2019

Analysis: Should retailers follow Amazon and sell ads on their websites?

Amazon has amassed a £10bn-a-year business from letting brands advertise on its website. Should other retailers follow suit?

Stephen McBride – Forbes | August 6, 2019

The Cold, Hard Math Says Netflix Could Crash 70%

It’s official… it’s the beginning of the end for Netflix (NFLX). As you may have heard, the online video company made a troubling announcement…This quarter, for the first time ever, it lost American subscribers. Hundreds of thousands of them.

Fareeha Ali – Digital Commerce 360 | July 29, 2019

Amazon Prime Day 2018 analysis in 5 charts

Amazon sold $4.19 billion worth of goods on Prime Day, up from $2.41 billion in 2017. Here’s an in-depth data analysis of how sales break down U.S. vs. internationally, what consumers purchased and how marketplace sellers fared.

Kimberly Collins – Search Engine Watch | August 1, 2019

Google + Amazon: Data on market share, trends, searches from Jumpshot

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot.

Conor Dougherty & Karen Weise – The New York Times | July 23, 2019

How to Get a $5,000 Amazon Credit: Buy a House Through Realogy

Over the past year, the decidedly analog business of buying and selling real estate has been upended by a flurry of new money and start-ups trying to usher in a world where homes are bought and sold online.

April Berthene – Digital Commerce 360 | July 23, 2019

A longer Prime Day drives more transactions

Amazon increases conversion and transactions on Prime Day 2019 compared with the 2018 sales event. The giant benefited from sales of its own products as well as its promotion with Whole Foods.

Ben Unglesbee – Retail Dive | July 22, 2019

6 Amazon private labels to watch

When it comes to its own brands, Amazon has some key advantages: its resources, search dominance, market share and a whole lot of data.

Kiri Masters – Forbes | July 19, 2019

Prime Day 2019: The Year Retailers Really Got Serious About Amazon

Prime Day, Amazon’s made-up shopping holiday, is five years old now, but this year signaled a shift in competitors taking the event seriously.

Peter Vahle – eMarketer | July 17, 2019

Amazon’s CPG Business: Will Private Labels or Exclusive Brands Dominate?

AmazonFresh, Amazon Pantry and Amazon’s Whole Foods operation cater specifically to the consumer packaged goods (CPG) market. But almost none of the retail giant’s CPG sales come from Amazon-branded goods.

Lauren Feiner – CNBC | July 17, 2019

Netflix tanks after whiffing on global paid subscribers

Shares of Netflix were down 10% in extended trading Wednesday after the company released its earnings report for the second quarter.

Marianne Wilson – Chain Store Age | July 16, 2019

Jumpshot: Amazon, other retailers seeing big sales on Prime Day.

Initial Prime Day results indicate that Amazon isn’t the only retailer benefitting from its annual summer mega sale.

Chavie Lieber – Business of Fashion | July 10, 2019

Amazon Prime Day Is an Opportunity – For Everyone

In 2015, when Amazon first launched Prime Day, its annual shopping holiday in July, the e-commerce giant was teased by the media for launching “the Internet’s Worst Clearance Rack.”

business insider

Travis Clark – Business Insider | July 9, 2019

‘Friends’ will leave Netflix at the end of this year for a new service called HBO Max

“Friends” is officially leaving Netflix after this year. The Warner Bros.-produced hit sitcom will move from Netflix to WarnerMedia’s upcoming streaming service, WarnerMedia announced on Tuesday.

Stephen Kraus – Jumpshot | July 7, 2019

Three takeaways we’re going to have about Prime Day

Amazon will sell a lot of merchandise, but so will other retailers. Are sales incremental, or just pulling revenue from other periods? Data from 2018 suggests Amazon and other retailers are in fact gaining sales from buzz generated by Prime Day.

Press Releases
prn cision

PRNewswire | July 22, 2019

Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer Journey

Ascential receives a 35 percent equity stake in Jumpshot valued at $60.76 million; the deal brings marketers unparalleled path-to-purchase consumer insights to optimize digital commerce performance.

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Jumpshot | June 13, 2019

Jumpshot Media Roundtable Report: Industry Leaders Discuss How to Win in a Fast-changing eCommerce Landscape

Amazon has “figured out the science of converting shoppers to buyers” and is now emerging as a major contender in the battle for brands’ ad dollars, according to Stephen Kraus, PhD, head of digital insights at Jumpshot, who opened up a roundtable discussion about the state of eCommerce in New York City.
prn cision

PRNewswire | May 22, 2019

Jumpshot Honored with Gold and Silver Stevie® Awards in the 2019 American Business Awards®

Jumpshot, the only company that unlocks walled garden data, today announced that the company is the winner of two Stevies from the American Business Awards® — Gold for Company of the Year and Silver for Most Innovative Company of the Year.

prn cision

PRNewswire | May 16, 2019

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and Influencers

Key findings show that Google has lost ground to Amazon for product search, growing 54 percent in sponsored product views since last year, and that the top 10 YouTube influencer channels drove 21 percent of Amazon’s influencer conversions.

prn cision

PRNewswire | Apr 10, 2019

Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never Before

Brands like Unilever, Microsoft, Google and Yelp are leveraging the Jumpshot platform to better understand and connect with consumers.

prn cision

PRNewswire | Feb 13, 2019

Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018.

Globe Newswire | Jan 31, 2019

An eCommerce Year in Review: Jumpshot Reveals Retail Winners, Losers and Amazon Data Report

Jumpshot the only company that unlocks walled garden data, today released the Retail Winners, Losers and Amazon Data Report, highlighting that brick-and-mortar-focused retailers, like Office Depot, posted mixed results online while online-focused niche players, such as Etsy and Wayfair, made strides.