In the News

Amy Gesenhues  — Marketing Land | May 31, 2018

Amazon owns more than 90% market share across 5 different product categories [Report]

Reports from Kleiner Perkins’ Mary Meeker and e-commerce data firm Jumpshot underscore Amazon’s growing e-commerce power.

Laurie Sullivan  — MediaPost | May 31, 2018

Amazon Search Focuses On Its Private Labels

Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, according to a report released this week.

Deena M. Amato-McCoy — Chain Store Age | May 31, 2018

Study: Amazon’s market share is on the upswing cross-category — but not all of them

Amazon continues to eat market share across diverse product categories, especially commodities. The online giant has more than 80% of conversions in the first quarter of 2018 compared to other e-commerce sites across diverse product categories, according to the “State of the Amazon Era Data Report, Q1 2018,” from Jumpshot.

April Berthene — Internet Retailer | May 8, 2018

Online flower sales for Mother’s Day lag behind Valentine’s Day

Conversion rates for major online flower retailers—including Inc.’s; FTD Companies Inc.’s and; and—are increasing as Mother’s Day (May 13) approaches, according to marketing analytics firm Jumpshot.

Rand Fishkin – SparkToro| April 4, 2018

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. But one source that’s been consistently excellent is Jumpshot, a collector and provider of anonymized, clickstream-level data from millions of real people’s browsers (both mobile and desktop).

Daniel Keyes – Business Insider | March 27, 2018

This is the fallout from Toys “R” Us’ closing

Toys “R” Us is set to close or sell all of its US stores, as a lackluster holiday season, inhospitable retail environment, and billions in debt forced it to go beyond its original plans to close only 182 of its US stores.

MarTech Series | March 22, 2018

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Jumpshot, the only company that unlocks walled-garden data, announced that it has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

EContent Magazine | March 22, 2018

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

James Melton — Internet Retailer | March 21, 2018

Amazon dominates the online sales of four major toy brands

For online sales of Lego, Mattel, Hasbro and Nintendo products, Amazon’s market share was 83.3% or higher, according to Jumpshot.

Jacqueline Renfrow — FierceRetail | March 16, 2018

Toys R Us did too little, too late

Toys R Us plans on selling off or closing its remaining 700 U.S. stores. The 70-year-old toy store tried to keep doors open by filing for bankruptcy protection in September 2017, but by then the company was $5 billion in debt and was spending $400 million a year to service it. And most analysts believe it wasn’t e-commerce that led to the retailer’s demise but rather a lack of progression.

April Berthene — Internet Retailer | March 12, 2018

Valentine’s Day 2018 online sales recap in charts

Shoppers leave online Valentine’s Day purchases for the final few days before the holiday. Valentine’s Day is a last-minute holiday for most shoppers. An analysis of web traffic and conversion rates point to online shoppers putting off shopping for the Feb. 14 holiday until Feb. 1, with the peak days on Feb. 12 and 13.

April Berthene — Internet Retailer | March 5, 2018

Mobile shopping surges for Valentine’s Day

Valentine’s Day was a very mobile holiday, according to personalization vendor Qubit. Mobile sales represented 37.9% of e-commerce transactions for Valentine’s Day shoppers, up from 27.6% in 2017, according to data aggregated from 31 U.S. retailers on Qubit’s platform Feb. 1-13.

Kevin May | March 2, 2018

Google Flights: the mainstream player everyone feared?

Google doesn’t really talk about how well its Flights metasearch engine is shaping up against its powerful competitors – but external data providers can help shine a light.

Max Willens — DIGIDAY | March 2, 2018

Viral publishers see sharp engagement drops on Facebook

LittleThings shut down after Facebook’s algorithm change cut its organic reach by 75 percent, but it’s not the only social publisher that’s in danger, data from several analytics firms suggests.

April Berthene — Internet Retailer | February 16, 2018

Flower retailers’ conversion rates surge in the lead-up to Valentine’s Day

Conversion rates for online flower retailers hit their peak Feb. 12 and Feb. 13 in preparation for Valentine’s Day, according to exclusive data from marketing analytics firm Jumpshot.

April Berthene — Internet Retailer | January 19, 2018

How top retailers’ conversion rates stack up for holiday 2017

A complete look at desktop conversion rates for the 2017 holiday season reveals that for the largest holiday-focused online retailers, conversion rates peaked during the Thanksgiving weekend and dramatically dropped after Dec. 21, according to marketing analytics firm Jumpshot.

Danny Goodwin — Search Engine Journal | December 29, 2017

60+ Mind-Blowing Search Engine Optimization Stats

Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs SEO. Period. Small. Medium. Large. Startup. Local business. Global brand.

Stefany Zaroban — Internet Retailer | December 5, 2017

Web traffic levels off for many top e-retailers in the first few days of December

In the first three days of December, visits to 100 top online retail sites decrease versus the comparable period last year, while Amazon increases its share of total traffic.

Internet Retailer | November 29, 2017

Black Friday and Cyber Monday conversion rate winners and losers

Conversion rates on many large online retailers’ websites were higher on Black Friday than they were on Cyber Monday, according to exclusive data from marketing analytics firm Jumpshot.

MediaPost | November 29, 2017

Amazon Holiday Conversions Jump On Desktop

Two-thirds of shoppers running across Jumpshot’s analytics platform, which supports desktop and mobile, made purchases on Amazon this past Black Friday and Cyber Monday.


CNBC | September 19, 2017

Instagram closes in on Snapchat with new users

CNBC’s Julia Boorstin reports on Instagram coming closer to more new users than Snapchat.


RECODE | September 19, 2017

Instagram is rapidly eating away at Snapchat’s share of new users

More new users are signing up for Snapchat than Instagram in the United States — but probably not for long, according to new data from Jumpshot, a marketing analytics company.


VARIETY | August 18, 2017

Netflix’s ‘Marvel’s The Defenders’ Poised for Binge-Viewing Pop, Data Indicates

There are no standard “ratings” for Netflix. But “Marvel’s The Defenders,” the streamer’s newest original series in the…


Google Image Search Loses Market Share As Amazon, Facebook Rise

A breakdown of searches on major web properties found that Google’s core search grew in market share from 58.84% in…

 | Published on July 26, 2017

Does Walmart have a shot against Amazon?

Walmart is putting in quite an effort to try and keep up with Amazon, but it still has a long way to go if it’s going to stack up.


 | Published on July 11 2017

Amazon Prime Day Deals Prompt Discounts as Top Products Sell Out

CNBC’s Courtney Reagan takes a look at what Amazon’s Prime Day could mean for the company’s top and bottom line…

 | Published on July 3, 2017

Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer data. That is a relief…

 | Published on June 29, 2017

With Prime Day Set, Amazon Expected to be Winner Once Again

Ready or not, here it comes the boom, again. Amazon has announced that the third annual Prime Day will be held on Tuesday…

 | Published on June 26, 2017

IRI Partners with Jumpshot to Further Enhance Industry-Leading Suite of E-Commerce Solutions

CHICAGO & SAN FRANCISCO–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services for consumer, retail …

 | Published on June 13, 2017

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message…

 | Published on June 13, 2017

The Fidget Spinner Trend is Ending and You Missed It

You’ve probably seen them, whirring between the thumbs and index fingers of school children, celebrities, and even Barron Trump …

 | Published on June 13 2017

There are no runaway shows when it comes to children’s TV on Netflix

The pie chart for this month’s top children’s TV shows on Netflix is about as evenly divided as possible. Still, the debut of Season 3 of …

 | Published on June 7, 2017

Jumpshot Launches Clickstream Data Tools for Marketers

Jumpshot, a marketing analytics company, has launched a suite of products that provides marketers with powerful data on online …

Press Releases
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PRNewswire | June 20, 2018

New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces

Additionally, 73 percent of marketers feel Amazon has an unfair advantage because they do not share full path-to-purchase insights.

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PRNewswire | March 30, 2018

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories

Jumpshot, the only company that unlocks walled garden data, today released the State of the Amazon Era Data Report for Q1 2018. The report explores whether Amazon is a friend or a foe for brand marketers.

jumpshot logo

Jumpshot | May 21, 2018

Jumpshot Honored with Most Innovative Tech Company of the Year 2018 Bronze Stevie Award

Jumpshot, the only company that unlocks walled garden data, today announced the company was named the winner of a Bronze Stevie® Award for the Most Innovative Tech Company of the Year – Up to 2.500 employees – category in The 16th Annual American Business Awards®.

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PRNewswire | March 21, 2018

Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and

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PRNewswire | November 15, 2017

Jumpshot Walled Garden Data Report Reveals that More than 50 Percent of Retail Purchases Occur on Marketplaces

The growth of eCommerce platforms has driven consumers away from brand sites to marketplaces; The Report provides insights into actual consumer conversions in these walled marketplaces

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PRNewswire | November 15, 2017

Jumpshot Releases Campaign Optimization Solution to Provide Marketers with a View into Walled Gardens

Campaign Optimization unlocks important, previously hidden data on consumer behavior throughout the entire digital ecosystem