In the News

Internet Retailer | November 29, 2017

Black Friday and Cyber Monday conversion rate winners and losers

Conversion rates on many large online retailers’ websites were higher on Black Friday than they were on Cyber Monday, according to exclusive data from marketing analytics firm Jumpshot.

MediaPost | November 29, 2017

Amazon Holiday Conversions Jump On Desktop

Two-thirds of shoppers running across Jumpshot’s analytics platform, which supports desktop and mobile, made purchases on Amazon this past Black Friday and Cyber Monday.


CNBC | September 19, 2017

Instagram closes in on Snapchat with new users

CNBC’s Julia Boorstin reports on Instagram coming closer to more new users than Snapchat.


RECODE | September 19, 2017

Instagram is rapidly eating away at Snapchat’s share of new users

More new users are signing up for Snapchat than Instagram in the United States — but probably not for long, according to new data from Jumpshot, a marketing analytics company.


VARIETY | August 18, 2017

Netflix’s ‘Marvel’s The Defenders’ Poised for Binge-Viewing Pop, Data Indicates

There are no standard “ratings” for Netflix. But “Marvel’s The Defenders,” the streamer’s newest original series in the…


Google Image Search Loses Market Share As Amazon, Facebook Rise

A breakdown of searches on major web properties found that Google’s core search grew in market share from 58.84% in…

 | Published on July 26, 2017

Does Walmart have a shot against Amazon?

Walmart is putting in quite an effort to try and keep up with Amazon, but it still has a long way to go if it’s going to stack up.


 | Published on July 11 2017

Amazon Prime Day Deals Prompt Discounts as Top Products Sell Out

CNBC’s Courtney Reagan takes a look at what Amazon’s Prime Day could mean for the company’s top and bottom line…

 | Published on July 3, 2017

Predicting the Future Is the Key to Increased Customer Loyalty

We are not marketing mind readers, but we are getting closer thanks to the next generation of consumer data. That is a relief…

 | Published on June 29, 2017

With Prime Day Set, Amazon Expected to be Winner Once Again

Ready or not, here it comes the boom, again. Amazon has announced that the third annual Prime Day will be held on Tuesday…

 | Published on June 26, 2017

IRI Partners with Jumpshot to Further Enhance Industry-Leading Suite of E-Commerce Solutions

CHICAGO & SAN FRANCISCO–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services for consumer, retail …

 | Published on June 13, 2017

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message…

 | Published on June 13, 2017

The Fidget Spinner Trend is Ending and You Missed It

You’ve probably seen them, whirring between the thumbs and index fingers of school children, celebrities, and even Barron Trump …

 | Published on June 13 2017

There are no runaway shows when it comes to children’s TV on Netflix

The pie chart for this month’s top children’s TV shows on Netflix is about as evenly divided as possible. Still, the debut of Season 3 of …

 | Published on June 7, 2017

Jumpshot Launches Clickstream Data Tools for Marketers

Jumpshot, a marketing analytics company, has launched a suite of products that provides marketers with powerful data on online …

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PRNewswire | November 15, 2017

Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and

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PRNewswire | November 15, 2017

Jumpshot Walled Garden Data Report Reveals that More than 50 Percent of Retail Purchases Occur on Marketplaces

The growth of eCommerce platforms has driven consumers away from brand sites to marketplaces; The Report provides insights into actual consumer conversions in these walled marketplaces

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PRNewswire | November 15, 2017

Jumpshot Releases Campaign Optimization Solution to Provide Marketers with a View into Walled Gardens

Campaign Optimization unlocks important, previously hidden data on consumer behavior throughout the entire digital ecosystem