Our investigation of Americans’ online behavior continues with our third presidential election infographic. Our goal is to determine what, if any, discrepancies can be found between voters’ searching and browsing behaviors and the predictive polls.
We mapped out visitor journeys to candidate campaign websites and gleaned insights into where Americans learn about and interact with the 2016 presidential hopefuls, the political issues they care about, and much more. This month’s data emphasizes the importance of social media, as the Democrats win over the swing states thanks to social referrals. Check out the infographic below for a breakdown on the search for the next president of the United States.
This is the third infographic in our 2016 Presidential Elections series. Be sure to check back every month until the November 2016 elections for an updated analysis of voters’ online behavior and a refreshed data-driven prediction.