Marketers are only able to optimize and measure their digital campaigns using platform and on-site metrics. But the intentions of many digital campaigns are not about customers clicking on an ad, buying right away or even at all, or buying from the advertiser’s own web site. So how can you properly optimize and measure the impact of your digital campaigns?
Jumpshot’s Campaign Optimization helps you quantify that impact and optimize performance while the campaign is running or understand overall impact post-hoc by attributing consumer behavior from anywhere online.
Online behavioral data can associate previously inaccessible connections and data points to advertising campaigns to prove the holistic impact and value to your, or your advertiser’s, business.