Marketplace Report and Competitor Analysis

Go deep into any e-commerce marketplace to understand behavior from product discovery to purchase and every step in between.

Leveraging Jumpshot’s 100-million global consumer panel, the Marketplace Report provides organizations with unprecedented access into customer analytics and transactions on 3rd-party marketplaces, like Amazon and Expedia, across categories, brands and individual products

Step-by-step path-to-purchase analysis of 3rd-party marketplaces

Discover exact keywords consumers search on-site

Analyze behavioral difference in shopping preferences among customer segments

Online behavioral data ranging from January 2014 to yesterday

24-hour data refresh

Mobile and desktop behavior and trends

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Category Summary

Identify the purchase market share of 33,000 categories on Amazon to better understand shifts and positioning.

View top brands by purchase in any category

Unique and total purchase counts

Desktop and mobile transactions

Easy-to-read graphs

Monthly data and quarterly delivery

Conversion Funnel

Benchmark funnel metrics for the top brands in each individual category from unique visits to conversion.

Click-by-click path-to-purchase analysis

Report includes standard 6-step conversion funnel

Easily switch between top brands to see differences in funnel

Easy-to-read graphs

Monthly data and quarterly delivery

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Demographics

In-depth demographic breakdown of purchasers for category and individual leading brands in category.

Age, Gender, Prime vs Regular

Total number of purchases

Easily switch between top brands to see differences in demographic breakdown

Easy-to-read graphs

Monthly data and quarterly delivery

Top Google Keywords

Understand how category and brand visitors reach Amazon from search engines.

Top 5 keywords by search volume

Total unique searchers for each keyword

Easily switch between top brands to see differences in top keyword by brand and category

Easy-to-read graphs

Monthly data and quarterly delivery

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Top Onsite Searches

Understand how Amazon visitors use onsite search to discover products.

Top 5 onsite search keywords by search volume

Total unique searchers for each onsite search keyword

Easily switch between top brands to see differences in top keywords by brand and category

Easy-to-read graphs

Monthly data and quarterly delivery

Top Products

View top products purchased in any category for top brands.

Purchase data at the individual product level

Total unique purchasers for each product

Easily switch between top brands to see brand-specific product purchase data

Easy-to-read graphs

Monthly data and quarterly delivery

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Do you know your customer’s entire online journey?

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 Jumpshot tracks more than 160 billion monthly clicks, helping marketers know what their customers are doing anywhere, anytime they’re online.

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