Thanks to clickstream data providers like Jumpshot (which helps power Moz’s Keyword Explorer and many of our keyword-based metrics in Pro), we can get around Google’s secrecy and see the data for ourselves!
Get a comprehensive view of the hundreds of millions of daily search queries and clicks consumers perform on leading search engines, including Google, Bing and Yandex, and benchmark search program performance against industry peers to identify opportunities to gain traffic share. Identify the organic and paid keywords driving consumers to any website, analyze keyword share of voice across the web, investigate search queries that do not lead to clicks, break down search volumes by socio-demographic filters, and more.
Get a better understanding of the search landscape by identifying the websites that receive the most search traffic from specific keywords, and filter results by search engine, device, browser or user demographics to identify opportunities to gain traffic market share. Benchmark sites’ organic and paid search initiatives by program, keyword groups, individual keywords, or landing pages.
Gain visibility into consumer search trends on the leading search engines by analyzing aggregated search volumes for individual keywords. Compare keyword-specific search activity by domain, device, time of day, location, and more.