Benchmark in-depth website customer activity against industry peers to identify growth opportunities based on 2nd-party data. Jumpshot’s Site Analysis solution includes conversion funnel activity, cross-visitation behavior, Google search queries, and much more.
Analyze every step of the path-to-purchase and benchmark website performance against industry peers to get a deeper understand of the competitive landscape.
Compare website share of conversions to competitive sets to identify the market leaders. Identify customer trends and shifts in company strategy by analyzing fluctuations in domain share of conversions over time.
Investigate customer cross-visitation patterns across competing domains to identify the extent of customer overlap between domains.
Identify the leading websites referring traffic to competing domains as upstream traffic sources.
Investigate the leading websites for downstream traffic from selected domains.
Analyze share of paid and organic traffic among multiple domains to better understand their search strategies and the competitive landscape.
Evaluate website search performance by studying the most valuable traffic generating keywords on both desktop and mobile.
Assess the customer loyalty of competing sites based on the share of visitors who return to a site, the average frequency they return, and more.