In this installment of our American investment market analysis we found further evidence for the impact of quarterly earnings reports on stock searches, as all but one of the companies that made the top ten list released their Q2 earning reports in July. Maybe not too surprising but Nintendo made the cut for the first time, proving that buzz (Are you still playing Pokemon Go?) impacts investments. Not surprisingly, Apple retains its top-of-mind status for five months straight. Read on for our full stock search analysis.

Top ten stock tickers searched in July 2016

We analyzed Americans’ stock searches on Yahoo Finance to identify top-of-mind stocks and month-over-month trends. First, we found that nine out of ten of the top ten stocks searched, and all of the leading stocks with increased MoM search activity, were of companies that released their Q2 earnings reports in July. We also found that the overall volume of stock searchers increased by 8 percent since our last installment, indicating that quarterly earnings reports increase public interest in the investment market.

What has changed since last month? Netflix, Ford and Yahoo made the list, bringing in a quarter of the stock searchers, while Tesla, Microsoft and Valeant Pharmaceuticals lost their top-of-mind status. What else? Facebook rose from sixth place to second place, Amazon rose to fourth place and Bank of America took last place.

# Stock % of Top 10 MoM change in search activity
1 Apple 21% 9%
2 Facebook 12% 29%
3 Netflix 10% 97%
4 Amazon 9% 13%
5 Ford 8% 4%
6 General Electric 8% 6%
7 AT&T 8% -14%
8 Yahoo 8% 110%
9 Nintendo 8% N/A
10 Bank of America 7% -23%

July’s leading movers and shakers

Many factors can influence an investor’s interest in a particular stock, including acquisition, corporate communication, legislation, press coverage, and earnings reports. Take it from Yahoo, which exhibited a 110 percent month-over-month increase in stock searches due to news of its acquisition by Verizon. Netflix and Alcoa are also good examples, with a 97 percent and 60 percent increase in search activity following their Q2 earnings reports.

# Stock MoM change in search activity
1 Yahoo 110%
2 Netflix 97%
3 Alcoa 60%
4 Alphabet 57%
5 Qualcomm 55%
6 Walmart -32%
7 Disney -31%
8 Alibaba -28%
9 Citigroup -26%
10 Bank of America -23%

Bottom line: Many factors impact stock rates and public interest, with quarterly earnings reports leading the pack. Things change quickly in the investment market, which is why you should keep up-to-date with current and past performance to detect trends, and assess the potential risks and revenue. We’ll be back with our next installment of the top ten stocks searched in the U.S. next month, so stay tuned!