Can Quora’s New Advertising Platform Deliver Value?

The question-and-answer site Quora is making moves to position itself as a premium publisher. In April, the crowd-sourced question-and-answer site announced it had 190 million monthly unique visitors—double the user base it reported a year earlier. A quick scan through of the results from a Google news search for “Quora” shows content generated from Quora…

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Eclipse Glasses, Prime Day Hangover Drive a Mixed Month for Amazon’s Top 10 August Products

Sales of Amazon’s Top 10 products were particularly interesting in August, thanks to a hangover from July’s Prime Day and brisk sales of solar eclipse glasses in the U.S. Combined U.S. sales of top 10 Amazon items were down 43 percent month-over-month (MoM) from July, about the same as following Prime Day 2016. But sales…

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Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike

Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space. The recent announcement of a limited partnership between Nike and Amazon confirms our suspicion—there’s a ton of sales upside for Nike. Recent Jumpshot data reveals that’s holding true. During…

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