Can Quora’s New Advertising Platform Deliver Value?

The question-and-answer site Quora is making moves to position itself as a premium publisher. In April, the crowd-sourced question-and-answer site announced it had 190 million monthly unique visitors—double the user base it reported a year earlier. A quick scan through of the results from a Google news search for “Quora” shows content generated from Quora…

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Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

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Eclipse Glasses, Prime Day Hangover Drive a Mixed Month for Amazon’s Top 10 August Products

Sales of Amazon’s Top 10 products were particularly interesting in August, thanks to a hangover from July’s Prime Day and brisk sales of solar eclipse glasses in the U.S. Combined U.S. sales of top 10 Amazon items were down 43 percent month-over-month (MoM) from July, about the same as following Prime Day 2016. But sales…

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How HBO’s Game of Thrones Fared Against Hackers and Pirates

Despite off-screen drama, viewership of HBO’s Game of Thrones on the site’s HBO GO streaming service has been remarkably resilient. Jumpshot data indicates that six times as many unique visitors streamed the series on HBO GO than used the torrent pages on The Pirate Bay during the summer season. And those numbers have been consistently…

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5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree thanks to data-driven marketing. Yet more than 50 percent of those surveyed said they…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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