Facebook has received a lot criticism for its role in helping spread half-truths and falsehoods during the 2016 US presidential election. Back in November, we looked into Facebook’s connection to [...]
On average, Americans carry more than two bank-issued credit cards in their wallets. This number is growing as well, so we were interested to see which bank consumers’ choose, and which bank [...]
We recently covered how the growing demand among businesses for mobile location insights has stemmed from location-aware smartphone services going mainstream. Millions of consumers enable this [...]
The tug of war between direct response and brand marketing has many reasons. First, the two have different objectives, so they shouldn’t be packaged under the same umbrella. Second, direct [...]
From banking to trading, the world of personal finance is as varied as the customers who use these services. We have been analyzing the U.S. investment market for nearly a year by looking into [...]
Clickstream analysis can shed light on the entire online journey of your customer base or internally-defined customer segments. We’ve recently explored the unique insights that it can [...]
Winter has taken a toll on both domestic and international travel, with November showing a 19 percent decrease in domestic flight bookings and a 16 percent drop in purchases of international [...]
The November presidential election drove big increases in searches for stock indexes while Q3 earnings reports drove increased searches for individual stocks. During November, searches for the [...]
A lot has been said about managing multiple brands, with pros and cons for both connecting them under a brand umbrella, as well as crafting unique brand identities. Connect them and you improve [...]
This month, our analysis of US and UK residents’ Amazon purchases reinforced the behavioral differences in online shopping preferences we discovered in September. Americans still display a clear [...]
