Upgrading your keyword insights with data from Jumpshot

We just wrote about how Google is limiting the utility of its Keyword Planner tool to just those who run large-scale paid search campaigns on AdWords. Even then, it only provides limited keyword data that is grouped contextually and placed in wide range buckets. The impact of this change isn’t limited to AdWords either. It…

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Top 10 stock tickers searched in September 2016: A look into America’s investment market (part 7)

Trouble at Wells Fargo and rumors of a Twitter buyout dramatically increased the number of people searching those ticker symbols on Yahoo Finance during September. As a result, the overall volume of stock searchers increased by 21 percent month-over-month. Both companies debuted in our top ten list of the most-searched stocks, while Apple remains in the #1…

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Why you need a replacement for Google’s Keyword Planner

Recent changes to Google’s Keyword Planner have effectively converted it from a tool that you could use in many areas including search engine optimization, content marketing, and paid search to a tool that helps you in just one area, which is the management of large-scale paid search campaigns. Specifically, Google rolled out a change that…

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Quarterly earnings reports and U.S. stocks: Top ten stocks searched (part 5)

In this installment of our American investment market analysis we found further evidence for the impact of quarterly earnings reports on stock searches, as all but one of the companies that made the top ten list released their Q2 earning reports in July. Maybe not too surprising but Nintendo made the cut for the first time, proving…

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Leading hidden AdWords features (part 3): Auction Insights

In the previous installments of our AdWords hidden features series we explored advanced targeting and automation capabilities. In this installment, we highlight an advanced AdWords reporting feature that is imperative for campaign performance analysis, as it reveals valuable information about your competitive search marketing landscape.   Auction Insights reports for AdWords campaigns Understanding your competitors’…

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Top-of-mind stocks: top ten stock ticker searches (part 2)

For better or for worse, quarterly earnings reports are one of the most influential factors of stock rates, and can dramatically drive prices up or down. Fresh off of the Q1 earnings reports and our recent analysis of the American investment market, we wanted to see which stocks were most highly searched, and detect month-over-month…

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