Amazon Dominates Upswing in Back-to-School Shopping

For retailers, the back-to-school season is one of the most important in the year. In the U.S., it runs second to only the winter holiday season. This year, the National Retail Federation predicts that spending–coupled with back-to-college spending–could total more than $83.6 billion, up ten percent over 2016’s total of $75.8 billion. Jumpshot data shows…

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Eclipse Glasses, Prime Day Hangover Drive a Mixed Month for Amazon’s Top 10 August Products

Sales of Amazon’s Top 10 products were particularly interesting in August, thanks to a hangover from July’s Prime Day and brisk sales of solar eclipse glasses in the U.S. Combined U.S. sales of top 10 Amazon items were down 43 percent month-over-month (MoM) from July, about the same as following Prime Day 2016. But sales…

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5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while relatively new, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree thanks to data-driven marketing. Yet more than 50 percent of those surveyed said they…

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Why Was Viewership Down for Netflix Originals in July?

Viewing of top Netflix programs increased just over 3 percent during July, though none of the top 10 most-viewed titles were Netflix Originals. While overall viewing increased, binge-watching of top 10 programs was down 35 percent over 2016, with Netflix Originals down 57 percent compared to the 2016 average. To prepare this report, Jumpshot analyzed…

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Which Airline is Strongest at Harnessing the Google Flights Surge?

The first two quarters of 2017 saw consumers using Google Flights to find fares at a much higher rate than over the same time period in 2016. Analysis of Jumpshot data showed a very strong first quarter for the tool, with 27 percent growth in unique visitors to the service compared to 2016. That slipped…

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Summer Slump Moderates, Mozilla Loses Big, TMZ Gains on Bad News: Top Domains in the US for July

Traffic to the top domains in the us continued to slump in July, but with losses considerably less widespread than the previous month. Our biggest loser during July, Mozilla.org, was down nearly 39 percent month-over-month, marking perhaps a return to normalcy rather than a dangerous dip. Our biggest winner, TMZ.com, was up 24 percent as…

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